@vancouverpubliclibrary
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@vancouverpubliclibrary We love you too @tomholland2013 @zendaya ❤️😉😉 Find out what the hype is about! If you are a Vancouver Public Library cardholder, access VPL’s digital library through the link in our bio. And if you don’t have a card yet… sign up today! Vancouver residents have access to a world of library resources - sign up via our bio or head into your local branch 🫶
Performance
Video #37260 · Carousel
[01]
A three-panel image shows actor Tom Holland speaking into a microphone, with sequential text overlays quoting him. He explains that while traveling on tour, Zendaya has been using the Vancouver Public Library's digital library, which he praises as being very reliable. The post serves as a celebrity endorsement for the library's services.
[02]
[03]
3.2M68.5×Spider-Man suit with community hands@letterboxd · Editorial Carousel
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353.6K108.7×Keanu Reeves shows his library card@lapubliclibrary · Public Service Announcement
343.3K7.9×Street interview about celebrity memes@stubhub · Question Montage
2.2M16×Tom Hanks shares favorite movie memories@letterboxd · Storytime
1.7M8.4×Celebrity rapid-fire London food guide@topjaw · Rapid Fire Listicle
25.2M35.9×Students use phones for motivation@2mination · Relatable One Shot
1.9MCreator analyzes viral celebrity interview@kennovate · Breakdown
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1.5M4.6×Celebs destigmatizing male eating disorders@impact · Public Service Announcement
3.4MCelebrity hot take becomes wordplay@subwaytakes · Hot Take
1.6M10.3×Promotional image for top movies list@letterboxd · Themed Announcement[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
“We’ve been on tour traveling… to loads of amazing places…”
Verbal hook
We love you too @tomholland2013 @zendaya ❤️😉😉
Visual hook · 35%
The immediate presence of celebrity Tom Holland in a professional interview or podcast setting serves as a strong visual hook, drawing in viewers who recognize him.
[06]
Steal this for your own video
We caught saying this about …
[07]
The promise the opener makes, and how the video pays it back
Hook
The hook is the combination of a familiar, trusted face and a broad, relatable opening statement that draws the viewer in by establishing common ground.
Payoff
The payoff is the final, definitive endorsement which validates the subject and leaves the audience with a clear, positive takeaway and a feeling of authentic approval.
[08]
The structural pattern this video runs on
Framework
The Quote-Driven Testimonial
This framework uses a three-part quote from a recognizable figure to create a mini-story. It begins with a relatable context, pivots to introduce a specific subject, and concludes with a strong, positive endorsement, mimicking a natural, off-the-cuff recommendation.
The Setup
The first panel establishes a general, relatable context or scenario (e.g., traveling, working, etc.) that sets the stage for the story.
The Pivot
The second panel introduces the specific product, brand, or idea, connecting it directly to the previously established context. This is the core of the message.
The Verdict
The final panel delivers a concise, powerful, and positive conclusion. It acts as a punchline or a strong endorsement, often reinforced by an emphatic gesture or expression.
We love you too @tomholland2013 @zendaya ❤️😉😉 Find out what the hype is about! If you are a Vancouver Public Library cardholder, access VPL’s digital library through the link in our bio. And if you don’t have a card yet… sign up today! Vancouver residents have access to a world of library resources - sign up via our bio or head into your local branch 🫶
Story Text · photo_0
“We’ve been on tour traveling… to loads of amazing places…”
Story Text · photo_0
“and Z’s been using the VPL digital library…”
Story Text · photo_0
“it has not let us down!”