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Trending short videosDIY pool build cost breakdown
M

@micah_jeub

Instagram · Speaker address

@micah_jeub And we use it ever day so I’d say it was worth it! #pool #diy #hottub #backyard #husband

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Performance

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11.5M
Likes
296K
Comments
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Engagement
2.6%
Length · 31 May 2026
1:04

Video #37306 · Speaker address

DIY pool build cost breakdownfrom @micah_jeub

[01]

Overview

The creator stands by his self-built backyard pool and gives a tour, breaking down the cost and construction process. He explains that he built it for a fraction of a professional quote, detailing the materials used for the frame ($1000 for wood), the pump and filter system ($100), and the simple pond liner, while also showcasing features like the waterfall.

[02]

Simple outline

  1. 1Contrast professional vs. DIY cost
  2. 2Deconstruct the build process
  3. 3Demonstrate a key function
  4. 4Reveal the 'cheat code'

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToShowcaseBreakdown
Elements
Text OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

How much did this pool cost?

Verbal hook · 15%

A lot of people ask us how we built this pool.

Visual hook · 30%

A man stands in the rain next to a finished, wood-paneled backyard pool, immediately establishing the topic and showing the final result.

[06]

Hook template

Steal this for your own video

I built a [finished result] for $[your cost] — here's the full breakdown.

  • — I built a backyard pool for $1,200 — here's the full breakdown.
  • — I built a walk-in closet for $400 — here's the full breakdown.
  • — I built a home gym for $800 — here's the full breakdown.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The video opens by posing a common question and immediately contrasting a high professional price with the implied low cost of the creator's solution, establishing a powerful curiosity gap and value proposition.

Payoff

The viewer is left with a complete mental model of how to achieve a high-value outcome for a low cost, feeling empowered and equipped with insider knowledge.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The DIY Deconstruction

To demystify a complex or expensive project by breaking it down into its simple, affordable components, culminating in the reveal of a 'cheat code' that makes the entire endeavor accessible.

  1. 1

    The Foundation Breakdown

    The creator reveals the first and most visible component of the project, stating its material and surprisingly low cost. This provides the first piece of tangible evidence for the solution.

  2. 2

    The Engine Room Tour

    The creator reveals the technical core of the project, often in a hidden location. They emphasize the low cost and demonstrate a key functional benefit that adds value and usability.

  3. 3

    The Simplicity Anchor

    The creator provides a simple, concrete metric or fact (e.g., depth) that reframes the project as less intimidating and more achievable than initially perceived.

  4. 4

    The Aspirational Upgrade

    The creator showcases a non-essential but highly desirable aesthetic or emotional feature (e.g., a waterfall), elevating the project from merely functional to aspirational.

  5. 5

    The 'Cheat Code' Payoff

    The creator reveals the final, critical insight or unconventional material that makes the entire low-cost solution possible. This is framed as an insider secret, delivering the ultimate payoff and empowering the viewer.

Themes

  • Cost-saving
  • DIY projects
  • Family
  • Home renovation

Techniques

  • Direct address
  • Project breakdown
  • Cost analysis

Post caption

And we use it ever day so I’d say it was worth it! #pool #diy #hottub #backyard #husband

Text overlays

  • title · beginning

    How much did this pool cost? PEOPLE ASK US

  • informational · beginning

    $25,000 MY KIDS LOVE THIS THING

  • informational · middle

    ABOUT $1,000 FOR ALL OF THOSE

  • informational · middle

    WAS $100 FOR THE PUMP AND THE SAND FILTER

  • informational · end

    THE LINER INSIDE IS JUST A POND LINER

  • contextual · end

    AS OPPOSED TO DOING CONCRETE

Transcript

Lot of people ask us how we built this pool. We got an estimate to put a pool in. It was, like, $25,000. My kids love this thing, and this is how I built it. These are four by six boards, and that was about a thousand dollars for all of those. Home Depot had them delivered for free because they really like me. And then over here in this little thing, this pump here was $100 for the pump and the sand better. And we love the sand filter because you can backwash it. So I can turn it tier, and it starts cleaning the filter out automatically, and best starts better tier. Rank then you turn this. Boom. This pool is only about 29 inches deep. There's really nothing to it. But if you guys wanna come over here really quick, this waterfall really sold it. It's just like a nice ambiance all day with this pool. The liner inside is just a pond liner. So we put it in, we stapled it on, and then the water surface just never gets above where the liner is. So it's kind of a cheat code as opposed to doing concrete.

DIY pool build cost breakdown | Viral Hooks