@ethanareynolds
Instagram · Single Take
@ethanareynolds This is a must watch right here #comedy #nyc #jokes #brooklyn #funny
@ethanareynolds
Instagram · Single Take
@ethanareynolds This is a must watch right here #comedy #nyc #jokes #brooklyn #funny
Performance
Video #37361 · Single Take
[01]
The creator walks down a city street while telling a joke directly to the camera. He satirically states that his only reason for taking a 23andMe DNA test was to find out which racial slurs he could use. He then reveals a hypothetical result of being 7.4% West African and comically declares he's heading to Atlanta.
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What stops the scroll in the first 3 seconds
Verbal hook · 75%
The only reason I got the 23 and me test is to see what racial slurs I could get away with.
Visual hook · 25%
A close-up, direct-to-camera shot of the speaker walking towards the viewer with his hair blowing dynamically in the wind, creating immediate movement and personal connection.
[06]
Steal this for your own video
The only reason I was to find out .
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The promise the opener makes, and how the video pays it back
Hook
State a highly unconventional or taboo motivation for a common activity, creating immediate intrigue and comedic tension.
Payoff
Connect the initial motivation with the catalyst data to deliver a punchline that takes the form of a decisive, absurd action or declaration.
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The structural pattern this video runs on
Framework
The Absurdist Justification
Presenting a socially unacceptable or bizarre motivation for a common action, then using a piece of 'data' to justify a comically absurd conclusion.
The Absurd Analogy
Reframe the taboo motivation by comparing it to a wholesome or universally understood positive experience, heightening the comedic dissonance.
The Catalyst Data
Introduce a specific, seemingly innocuous data point or 'finding' that will serve as the logical lynchpin for the punchline.
This is a must watch right here #comedy #nyc #jokes #brooklyn #funny
Only reason I got the 23 and me test is to see what racial slurs I could get away with. It's like unboxing a Christmas present. 7.4% West African. Here I come Atlanta.