@goodworkmb
Instagram · Vlog
@goodworkmb meet this 27-year-old supercommuter #commute #work #business
@goodworkmb
Instagram · Vlog
@goodworkmb meet this 27-year-old supercommuter #commute #work #business
Performance
Video #37582 · Vlog
[01]
The creator presents a satirical 'day in the life' of a consultant with an absurdly long commute. He shows clips of himself on a train, working on a laptop, using the train's bathroom, and looking out the window, all while text overlays provide a deadpan, humorous narrative about the 'perks' and realities of his journey. The video concludes by showing his simple hotel room and posing a final, absurd 'would you rather' question to the audience.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
THIS CONSULTANT HAS THE WORLD'S LONGEST COMMUTE
Visual hook · 25%
A tight close-up shot of a man's face as he looks directly into the camera with a neutral, slightly smiling expression. The direct address and ambiguous emotion create immediate curiosity.
[06]
Steal this for your own video
THIS HAS THE WORLD'S
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a hyperbolic identity or claim that is immediately intriguing and unbelievable, establishing the subject as an extreme archetype.
Payoff
Reframe the entire narrative as a binary choice by posing a 'Would You Rather' question that is absurd, polarizing, and formatted like a popular meme, directly prompting audience engagement and delivering the final punchline.
[08]
The structural pattern this video runs on
Framework
The Absurdist Day-in-the-Life
To satirize a popular content genre by presenting an extreme, impossible version of it. The narrative escalates absurdity through deadpan justifications and pathetic revelations, culminating in a meme-formatted question that reframes the entire story as a joke.
The Absurd Justification
Present the extreme premise and immediately begin justifying it with a rapid-fire mix of comically mundane 'perks' and self-deprecating 'drawbacks' that establish a deadpan, satirical tone.
The Satirical Reality Check
Expose the ridiculous rules and pathetic underlying desires that define this lifestyle, using visual gags and text overlays to directly mock the tropes of the genre being parodied.
The Underwhelming Reward
Reveal the bland, generic payoff for all the supposed effort, visually deflating any sense of aspiration and highlighting the emptiness of the pursuit.
meet this 27-year-old supercommuter #commute #work #business
branding · throughout
Daily Good
title · beginning
THIS CONSULTANT HAS THE WORLD'S LONGEST COMMUTE
informational · beginning
BEN HAYES TRAVELS 25 HOURS FROM CHICAGO TO RENO EVERY DAY
contextual · middle
“THERE'S PLENTY TO DO ON THE TRAIN”
contextual · middle
“I CAN PEE ALMOST WHENEVER I WANT TO”
contextual · middle
“BUT SOMETIMES IT TRICKLES DOWN MY PANTS”
contextual · middle
“LOOKING AT NATURE IS THE BEST PART”
contextual · middle
“ONE DAY I'D LIKE TO GO OUTSIDE”
contextual · end
“WHEN THEY LET ME, THIS IS WHERE I SLEEP”
contextual · end
“THE TV HAS 78 CHANNELS SOME OF WHICH WORK”
call-to-action · end
WOULD YOU RATHER DO THIS JOB OR HAVE A WIFE?