@timmchiusano
Instagram · Vlog
@timmchiusano #ad shooting buckets with Mikal Bridges and Evelyn at Fanatics Fest is now a core memory thanks to @americanexpress #AmexAmbassador @mikalbridges
Trending short videosSponsored family day out vlog
The edit1 shot · 5 text
Shots Text0:56
Performance
- Views
- 3.2M
- Likes
- 9K
- Comments
- 384
- Engagement
- 0.3%
- Outlier
- 53.5×
- Length · 21 Jul 2026
- 0:56
Video #37625 · Vlog
Sponsored family day out vlogfrom @timmchiusano
[01]
Overview
The creator, Tim, narrates a vlog about taking his daughter to their first Fanatics Fest in NYC. He frames the experience as a lesson in being a Jets fan, while highlighting the benefits of being an American Express card member, which sponsored the video. He shows himself arriving early to prepare the Amex 'Home Court Advantage' lounge, details the exclusive perks like premium seating and dedicated checkout lines, and documents their meet-and-greet with basketball player Mikal Bridges. The video follows the family as they enjoy the event, shop for vintage gear, and interact with other fans, ultimately packaging a sponsored brand experience as a personal family memory.
[02]
Simple outline
- 1State a provocative 'why'
- 2Establish relatable narrator
- 3Showcase meticulous preparation
- 4Deliver the peak experience
- 5Reveal the core value
[03]
Related videos
2.2M127.7×Brand pop-up event recap vlog@thecut · Event Showcase
595K1211.8×Showcasing great customer service experience@amymarena · Lifestyle Showcase
1.2M1.7×Montage of iconic brand merchandise@themasters · Brand Showcase
706.6K282.2×Influencers react to branded mansion@drinkpoppi · Surprise Reveal
265.3K3.4×Marketing team celebrates Costco launch@drinkculturepop · Milestone Moment Showcase
93.2K4.6×Showcasing a store's clubhouse theme@iamnotyethome · Brand Showcase
724.7K1.9×Cinematic brand pop-up teaser video@dairyboy · Brand Showcase
112.8K2.1×Brand's last-minute Coachella journey@drinksult · Behind The Scenes
1.1M11.2×Fast-paced montage announcing live event@patricktabeauty · Hype Teaser
118.4K15.3×Cinematic skit teasing sunglasses collab@cncpts · Themed Announcement
2.9M76.1×Short brand campaign hype teaser@gap · Hype Teaser
1.3MEmployee leaves camera with boss@elwood · Behind The Scenes[04]
Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
this is why we're raising our daughter
Verbal hook · 30%
This is why we're raising our daughter to be a Jets fan.
Visual hook · 15%
A wide, establishing shot of a massive, architecturally interesting convention center interior. The scale of the space and the geometric patterns of the glass ceiling create immediate visual interest, with the father and daughter centered in the frame wearing matching green jerseys.
[06]
Hook template
Steal this for your own video
This is why we're raising our to love .
- — This is why we're raising our daughter to love farmers markets.
- — This is why we're raising our son to love live music.
- — This is why we're raising our kids to love travel over toys.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, declarative statement beginning with 'This is why...' that presents a specific, potentially counter-intuitive choice, promising an explanation.
Payoff
Explicitly states the underlying principle or life lesson that justifies the choice made in the hook, providing a satisfying and emotionally resonant conclusion that ties the entire narrative together.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Value Justification Narrative
Framing a personal experience or choice as a demonstration of a core value, using a 'This is why...' structure to create a curiosity gap that is resolved at the end.
- 1
The Relatable Origin Story
Introduces the narrator and their backstory, establishing their motivations and making them relatable to the audience.
- 2
The Dedicated Preparation
A montage showing the narrator's effort and care in setting up a special event or experience, building anticipation and emotional investment.
- 3
The Integrated Tool Showcase
Naturally weaves a product, service, or sponsor's benefits into the preparation narrative, positioning it as an essential tool for achieving the desired perfect outcome.
- 4
The Peak Experience
The climax of the narrative, where the prepared event unfolds, showcasing the positive results and the emotional high point of the story.
Themes
Techniques
Trends
Post caption
#ad shooting buckets with Mikal Bridges and Evelyn at Fanatics Fest is now a core memory thanks to @americanexpress #AmexAmbassador @mikalbridges
Text overlays
title · beginning
this is why we're raising our daughter
title · beginning
to be a jets fan
contextual · beginning
co-starring mikal bridges
contextual · beginning
for life lessons
branding · beginning
presented by American Express
Transcript
This is why we're raising our daughter to be a Better rank. No starring Michell Bridges for Life Lessons and presented by American Express. My name is Tier, and a lot of you know me because I'm a double emergency backup goalie. But most of you knew me because I was just a guy in corporate trying to raise this kid the right way. So for our first ever fanatics fest together, I wanted to make it perfect. So I got there super early to make sure the house was tidy. Fire up the grill and make sure the kitchen was ready to host mister Bridges later. Then I made sure all the Amex card member perks were set. Premium reserved seating at the main stage for platinum card members, dedicated check out lines, and of worse, the opportunity for a meet and greet with a champ, which I tried to turn into a lecture about why she should never take redshirting off the table. So better day by the time we arrived and all the crowds had already started to gather, we could just hang out and have fun as a family. And, of course, with all the conversation happening around the worse champions, there were very understandable questions about our attire. But if you're raising your kid a certain way and especially if you have first access to the vintage shop, well, loyalty over everything else. So as I tier to explain to better Bridges.