Viral Hooks
Trending short videosRating past influencer mistakes montage
B

@by.jasminkaila

Instagram · One Shot

@by.jasminkaila 1. I bought followers -1000/10 🤡 I gained 5,000 overnight and lost them all the next day. (This was maybe 2019 and I had maybe 500 followers??) 2. Shot content in a summer dress outside when it was minus degrees 🥶 2/10 (Freezing, not a vibe.) 3. Bought clothes for content, kept the tags on, shot the photos, returned them after 😭 -100/10 (I’m so cancelled for this. Maybe did it twice. I was so broke.) 4. Tagged brands to make it look like a collab when it absolutely was not 😂 9/10 (Kinda slay.) 5. Went to expensive hotel lobbies to create content to look more boujee ☕ 10/10 (Only bought tea bc I couldn’t afford anything else) 6. Posted a photo and then immediately liked it, shared it etc. from my second account 🤡 1/10 (I mean duh, it won’t help.) I was SO clueless. I just wanted to make it work and tried everything. And eventually I made it work the RIGHT way and gained 600k+ followers What’s something you’ve done (or you’re currently doing hehe)?? 👀 I have so much cute content coming heheh! Follow @jasminsarakatariina for lifestyle & @by.jasminkaila to learn how to become a creator 🤍 Comment “guide” and I’ll send you the link to grab my 150+ page e-book on building a personal brand, so you can follow the exact steps I took to gain 600k followers #contentcreators #contentcreation #contentcreatortips

View original on Instagram

The edit1 shot · 2 text
Shots Text0:08

Performance

Views
637.5K
Likes
1.9K
Comments
113
Engagement
0.3%
Outlier
67.6×
Length · 26 Jul 2026
0:08

Video #37773 · One Shot

Rating past influencer mistakes montagefrom @by.jasminkaila

[01]

Overview

The creator presents a montage of video clips showing her walking through a city, posing for photos, and using her phone. A text overlay throughout the video states she is "Rating the unhinged things I did to become and influencer," framing the content as a confessional listicle. The video acts as a visual hook to direct viewers to the caption, where she details and rates these past actions.

[02]

Simple outline

  1. 1State a vulnerable premise
  2. 2Juxtapose with aspirational visuals
  3. 3Deliver narrative in text

[03]

Related videos

440.3K13.1×Brand partnership success montage@happywithmeg440.3KPast struggles to present successes@lifewithranela · Before/After Transformation555.7K29.2×Revealing the hard work behind luck@sarahhguerra_ · Journey Documentation229.3K10.2×Montage of normal relatable life moments@relatable.teacher.jim1.5M40.8×Lifestyle montage with career tip@avnibarman_ · Lifestyle Showcase1.6M158.9×Relatable quote then fashion montage@lachiecubis · Vibe Showcase233.5KMotivational montage with text overlays@danielcoffeen3 · Motivational Mantra3.7MText premise with photo evidence@blakesdailybread · Before/After Transformation360.5K28.2×Aesthetic montage of lifestyle goals@alexayed · Lifestyle Showcase172.2K61.3×Career progression before and after@thelogolassie · Journey Documentation340.4K23.3×Montage challenging a skeptical belief@flysimranfly · Before/After Transformation338.2K78.9×Commentary on celebrity thinness trends@sharellegrant · Hot Take

[04]

Classification

Format
One Shot
Concepts
Read CaptionRapid Fire ListicleVulnerable Monologue
Elements
Text OverlayMontage EditingMood MusicTitle Text Hook
Account
Personal Brand
Topics
Content CreationCreator EconomyPersonal BrandInfluencer Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

Rating the unhinged things I did to become and influencer

Visual hook · 35%

The video opens with dynamic, fast-paced cuts of a woman walking through a sunny, picturesque European-style city street. The aspirational setting and constant movement immediately capture attention.

[06]

Hook template

Steal this for your own video

Rating the [extreme adjective] things I did to become a [aspirational identity]

  • — Rating the unhinged things I did to become a full-time trader.
  • — Rating the embarrassing things I did to become a personal trainer.
  • — Rating the obsessive things I did to become a published author.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An on-screen text overlay presents a self-deprecating and intriguing premise, promising to reveal and rate embarrassing or controversial past actions, creating an immediate curiosity gap.

Payoff

The payoff is delivered outside the video, within the text caption. The viewer is rewarded with a detailed, vulnerable, and often humorous list that satisfies the curiosity created by the hook, deepening engagement by requiring them to stop scrolling and read.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Confessional Montage

Using a visually aspirational montage as a backdrop for a text-based confessional list. The creator rates their own past 'cringey' or 'unhinged' actions taken to achieve their current success, creating a powerful tension between the polished visuals and the messy backstory to drive engagement.

  1. 1

    The Confessional Thesis

    The video opens with a clear text statement establishing the 'rating my past mistakes/bad decisions' theme, often with a humorous disclaimer. This sets the tone and hooks the viewer.

  2. 2

    The Aspirational Proof

    A montage of B-roll footage showcases the creator's current, successful state. This visually contrasts with the 'unhinged' past actions being discussed, creating an implicit 'before and after' narrative tension and validating their current authority on the topic.

  3. 3

    The Narrative Redirection

    The video's simple visual structure and provocative text premise implicitly push the viewer to the caption to consume the actual list, which is the fulfillment of the hook's promise.

Themes

  • Authenticity
  • Creator Journey
  • Hustle Culture
  • Confession

Techniques

  • Montage Editing
  • Text Overlay Narrative
  • Aesthetic B-Roll

Trends

  • Rating Things
  • Confessional Content
  • Read Caption for Story

Post caption

1. I bought followers -1000/10 🤡 I gained 5,000 overnight and lost them all the next day. (This was maybe 2019 and I had maybe 500 followers??) 2. Shot content in a summer dress outside when it was minus degrees 🥶 2/10 (Freezing, not a vibe.) 3. Bought clothes for content, kept the tags on, shot the photos, returned them after 😭 -100/10 (I’m so cancelled for this. Maybe did it twice. I was so broke.) 4. Tagged brands to make it look like a collab when it absolutely was not 😂 9/10 (Kinda slay.) 5. Went to expensive hotel lobbies to create content to look more boujee ☕ 10/10 (Only bought tea bc I couldn’t afford anything else) 6. Posted a photo and then immediately liked it, shared it etc. from my second account 🤡 1/10 (I mean duh, it won’t help.) I was SO clueless. I just wanted to make it work and tried everything. And eventually I made it work the RIGHT way and gained 600k+ followers What’s something you’ve done (or you’re currently doing hehe)?? 👀 I have so much cute content coming heheh! Follow @jasminsarakatariina for lifestyle & @by.jasminkaila to learn how to become a creator 🤍 Comment “guide” and I’ll send you the link to grab my 150+ page e-book on building a personal brand, so you can follow the exact steps I took to gain 600k followers #contentcreators #contentcreation #contentcreatortips

Text overlays

  • title · throughout

    Rating the unhinged things I did to become and influencer

  • informational · throughout

    (Please don't do these)

Rating past influencer mistakes montage | Viral Hooks