Viral Hooks
Trending short videosSelena Gomez on a vintage phone
R

@rarebeauty

Instagram · Carousel

@rarebeauty A new beginning is calling📞✨ To celebrate Rare Beginnings Eau de Parfum, we sent a few special deliveries featuring a custom phone that opens to reveal our newest fine fragrance. Available early only on the @sephora mobile app August 6.

View original on Instagram

Performance

Views
5.8M
Likes
385.4K
Comments
1.7K
Engagement
6.7%
Outlier
15.7×

Video #38088 · Carousel

Selena Gomez on a vintage phonefrom @rarebeauty

[01]

Overview

This is a promotional photograph for Rare Beauty's new perfume. It features the brand's founder, Selena Gomez, in a garden setting, holding a vintage green telephone to her ear, thematically representing the product's launch and the idea of a 'new beginning calling'.

[03]

Related videos

[04]

Classification

Format
Concepts
Themed AnnouncementProduct PromoLifestyle Showcase
Elements
Thematic StagingShallow Depth of FieldProduct PlacementMood Lighting

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

A new beginning is calling📞✨

Visual hook · 70%

An unusual and aesthetically pleasing scene featuring a celebrity (Selena Gomez) holding a brightly colored, vintage rotary phone in a lush garden setting. The unexpected prop and thematic staging create immediate visual interest and curiosity.

[06]

Hook template

Steal this for your own video

Stage [recognizable figure or yourself] holding [unexpected vintage or nostalgic prop] in a [lush or visually rich environment] — no explanation, just the image.

  • — Stage a chef holding a rotary telephone receiver up to their ear in the middle of a fully set fine dining table — no text, no caption.
  • — Stage a fitness coach sitting in a velvet armchair inside a gym, holding an old-school boom box on their shoulder like a portrait.
  • — Stage a real estate agent standing in an overgrown greenhouse holding a vintage suitcase, looking directly into the camera.

Themes

  • Nostalgia
  • New Beginnings
  • Elegance
  • Femininity

Techniques

  • Shallow Depth of Field
  • Thematic Staging
  • Natural Lighting

Trends

  • Celebrity Brand Promotion
  • Retro Aesthetic

Post caption

A new beginning is calling📞✨ To celebrate Rare Beginnings Eau de Parfum, we sent a few special deliveries featuring a custom phone that opens to reveal our newest fine fragrance. Available early only on the @sephora mobile app August 6.

Selena Gomez on a vintage phone | Viral Hooks