@isabelgeorginataylor
Instagram · Carousel
@isabelgeorginataylor In the meantime, I love good therapy, it’s life changing/saving, and you should all go, of course.
@isabelgeorginataylor
Instagram · Carousel
@isabelgeorginataylor In the meantime, I love good therapy, it’s life changing/saving, and you should all go, of course.
Performance
Video #38232 · Carousel
[01]
A woman takes a mirror selfie in what appears to be an elevator. The image has a text overlay that reads 'Things I wish I knew before becoming a therapist', setting up a topic for discussion or reflection related to her profession.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
Things I wish I knew before becoming a therapist
Verbal hook · 45%
Things I wish I knew before becoming a therapist
Visual hook · 5%
A candid mirror selfie featuring a person with a distinct personal style, including tattoos and accessories. The direct, self-shot perspective creates a sense of intimacy and authenticity that draws the viewer in.
[06]
Steal this for your own video
Things I wish I knew before becoming a
[07]
The promise the opener makes, and how the video pays it back
Hook
A single slide that functions as the entire post, using a list-style headline (e.g., 'X Things I Wish I Knew...') to create a strong expectation of a multi-slide carousel.
Payoff
The payoff is deliberately omitted from the visual slide(s) and deferred to the caption, subverting user expectations to maximize caption readership and engagement.
[08]
The structural pattern this video runs on
Framework
The Unfulfilled List Hook
Use a single slide with a list-style headline to create a powerful curiosity gap, promising a multi-slide reveal that is intentionally withheld to drive engagement with the caption.
The Unanswered Promise
To generate a powerful curiosity gap by promising valuable, list-based information that is not delivered within the visual frame, compelling the audience to read the caption for the resolution.
In the meantime, I love good therapy, it’s life changing/saving, and you should all go, of course.
title · photo_0
Things I wish I knew before becoming a therapist