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Trending short videosMemorial graphic for a killed journalist.
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@humantiproject

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@humantiproject Anas Al-Sharif was murde*red by Israel one year ago today, and we should remember him, as we should remember every Palestinian and Lebanese journalist targeted and ki*lled by Israel for documenting the aparthe**d regime’s crimes against humanity. But we should also remember that Israel’s targeting of journalists continues. In July alone, Israel targeted 108 Palestinian journalists in Palesti*ne. 90% of those attacks took place in the West Bank. Since Israel began its current gen*c*de campaign in Gaza, at least 270 journalists have been k*illed, with attacks continuing into 2026. @HumantiProject

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The edit1 shot · 7 text
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Performance

Views
910.3K
Likes
60.7K
Comments
601
Engagement
6.7%
Outlier
21.4×

Video #38632 · Carousel

Memorial graphic for a killed journalist.from @humantiproject

[01]

Overview

This is a black-and-white memorial graphic for a fictional journalist named Anas Al-Sharif. The image features his portrait, wearing a 'PRESS' vest, with superimposed flowers and text overlays that state he was 'KILLED BY ISRAEL ON SUNDAY 10 AUGUST 2025'. The post is a form of speculative activism, created by 'The Humanity Project', to highlight the real-world issue of journalists being killed in conflict zones.

[02]

Simple outline

  1. 1Frame a personal, high-stakes message.
  2. 2Introduce the human subject.
  3. 3Reveal the pivotal, tragic event.
  4. 4Channel emotion into action.

[03]

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[04]

Classification

Format
Carousel
Concepts
Statement CarouselPublic Service Announcement
Elements
Text OverlayColor GradingDigital Composite OverlayHandwritten Graphic Overlay
Account
Brand
Topics
Social ActivismJournalismPoliticsCurrent Events

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

ANAS AL-SHARIF'S FINAL MESSAGE TO THE WORLD

Verbal hook · 25%

Anas Al-Sharif was murde*red by Israel one year ago today, and we should remember him...

Visual hook · 40%

The visual hook is the stark contrast between the smiling, humanizing portrait of the journalist and the somber black-and-white aesthetic, the bold 'PRESS' vest, and the funereal flowers. This juxtaposition immediately creates emotional tension and curiosity.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The opening slide establishes a somber and intimate tone by framing the content as a 'final message' from a named individual. This creates immediate intrigue and emotional weight before any details are revealed.

Payoff

The final beat connects the individual's personal story to a larger movement or organization. It provides a clear, actionable directive, giving the audience a way to respond to the emotional narrative they've just consumed.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Memorial Tribute Framework

This framework builds a powerful emotional narrative around a single individual to advocate for a broader cause. It hooks the audience with the premise of a personal, posthumous message, humanizes the subject, delivers a shocking piece of information about their fate, and then channels the resulting emotional energy into a clear call to action.

  1. 1

    The Humanized Subject

    This beat introduces the central figure using a personal photograph and visual cues that define their role (e.g., a 'PRESS' vest). This builds empathy and establishes a personal connection with the audience.

  2. 2

    The Defining Event

    This beat delivers the core, often tragic, information that provides the context for the entire narrative. It's a concise, high-impact statement that explains the 'why' behind the message.

  3. 3

    The Authorial Stamp

    This beat reinforces the authenticity and personal nature of the message by explicitly attributing it to the subject, making the communication feel direct and personal.

Themes

  • Remembrance
  • Martyrdom
  • Freedom of the press
  • Political conflict
  • Activism

Techniques

  • Black and white photography
  • Digital collage
  • Typography
  • Layering

Trends

  • Infographic activism
  • Memorial post

Post caption

Anas Al-Sharif was murde*red by Israel one year ago today, and we should remember him, as we should remember every Palestinian and Lebanese journalist targeted and ki*lled by Israel for documenting the aparthe**d regime’s crimes against humanity. But we should also remember that Israel’s targeting of journalists continues. In July alone, Israel targeted 108 Palestinian journalists in Palesti*ne. 90% of those attacks took place in the West Bank. Since Israel began its current gen*c*de campaign in Gaza, at least 270 journalists have been k*illed, with attacks continuing into 2026. @HumantiProject

Text overlays

  • title · photo_0

    ANAS AL-SHARIF'S FINAL MESSAGE TO THE WORLD

  • informational · photo_0

    KILLED BY ISRAEL ON SUNDAY 10 AUGUST 2025

  • contextual · photo_0

    by Anas Al-Sharif

  • contextual · photo_0

    PRESS

  • call-to-action · photo_0

    TAKE ACTION FOR PALESTINE

  • branding · photo_0

    THE HUMANITY PROJECT

  • contextual · photo_0

    If you have received these words...

Memorial graphic for a killed journalist. | Viral Hooks