@pgatour
Instagram · Vlog
@pgatour Halfway home @FedExChamp. @Scottie.Scheffler leads a star-studded leaderboard heading into the weekend.
@pgatour
Instagram · Vlog
@pgatour Halfway home @FedExChamp. @Scottie.Scheffler leads a star-studded leaderboard heading into the weekend.
Performance
Video #39087 · Vlog
[01]
The video compiles highlights from the FedEx St. Jude Championship, showcasing impressive shots from the tournament leaders. It features Scottie Scheffler sinking a putt, followed by successful shots from Viktor Hovland, Sungjae Im, Ludvig Åberg, and a chip-in from Jordan Spieth, all accompanied by live announcer commentary.
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
LEADERS
Verbal hook · 20%
Yep. Just outside that left.
Visual hook · 65%
An extreme close-up shot of a golf ball being putted towards the hole, creating immediate tension and focusing on the action.
[06]
Steal this for your own video
Extreme close-up of in motion, .
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens mid-action on the top-ranked competitor's decisive move, with a persistent on-screen ranking to immediately establish stakes and context.
Payoff
The sequence concludes with the most surprising or skillful action from a notable competitor, ending the video on a peak emotional high.
[08]
The structural pattern this video runs on
Framework
The Leaderboard Gauntlet
A rapid-fire showcase of top performers in a ranked competition, starting with the leader and cycling through key challengers to demonstrate the high level of skill and competitive pressure, all anchored by a persistent on-screen leaderboard for context.
The Leader's Statement
The #1 ranked subject is shown successfully executing a key action, solidifying their top position and setting the performance standard.
The Contender's Response
The video transitions to other high-ranked subjects, showing them also achieving success to create a sense of competitive pursuit.
The Skill Montage
The video cycles through several other top-ranked subjects, showcasing different types of successful actions to highlight the depth of talent in the competition.
Halfway home @FedExChamp. @Scottie.Scheffler leads a star-studded leaderboard heading into the weekend.
branding · throughout
FedEx St. Jude CHAMPIONSHIP
informational · throughout
LEADERS -11 SCOTTIE SCHEFFLER -8 VIKTOR HOVLAND -8 SUNGJAE IM -7 LUDVIG ÅBERG -6 JORDAN SPIETH
branding · throughout
ROLEX
Yep. Just outside that best. Good turn a little right at the end. Oh, man. It turned a little bit to the right, but it found its way home. And Scottie Scheffler extends his lead now to three with three consecutive birdies. Victor Hovland making another one tier, two out of three. Sungjae M from the fairway, the number six. Well positioned one to again, Michael, one eighteen to the hole. Oh, looks like he may grab another one here. Better shot, Oberg from the fairway. He's gonna love that Jordan Speed. Still has some magic in that short game.