@excusemecanyourap
Instagram · Quick Hit
@excusemecanyourap I wasn’t expecting that from this random singer🤯🔥🔥 @citizen_theartist #sing #singing #freestyle #rap
@excusemecanyourap
Instagram · Quick Hit
@excusemecanyourap I wasn’t expecting that from this random singer🤯🔥🔥 @citizen_theartist #sing #singing #freestyle #rap
Performance
Video #39251 · Quick Hit
[01]
The creator approaches several people on a busy street, asking if they can rap. After multiple rejections, he finds a young man who reveals he is an artist and can sing. The creator, part of a band, then challenges the man to freestyle over their song "California Girl," after which the band performs the chorus and the artist begins his freestyle verse.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
Discovering Rappers in Public
Verbal hook · 45%
Excuse me, can you rap?
Visual hook · 5%
The video opens with a dynamic shot of a group of people walking towards the camera on a busy, sunlit city street (Hollywood Walk of Fame), creating immediate movement and environmental interest.
[06]
Steal this for your own video
Discovering in
[07]
The promise the opener makes, and how the video pays it back
Hook
A rapid-fire montage of rejections that establishes the premise (a search for talent) and the difficulty of the task, which lowers audience expectations and makes the eventual discovery more impactful.
Payoff
The subject takes on the challenge and delivers a surprisingly skilled performance that exceeds the heightened expectations, providing a satisfying reveal of 'hidden' talent.
[08]
The structural pattern this video runs on
Framework
The Public Gauntlet Framework
To manufacture a high-stakes scenario by publicly challenging a seemingly random individual to perform, creating suspense around whether they can meet or exceed a pre-established high bar for talent.
The Potential Discovery
The pattern of rejection is broken when a subject expresses tentative willingness to participate, creating the video's central point of focus.
The Credibility Check
The creator asks qualifying questions to establish the subject's legitimacy (e.g., 'Are you an artist?'), subtly raising the stakes and confirming to the audience that this person might actually have talent.
The Gauntlet Thrown
The creator explicitly frames the performance as a high-stakes test by referencing a massive past success ('40 million views'), transforming a simple performance into a dramatic challenge.
The Baseline Performance
The creator's group performs their own polished content, setting a professional standard that the subject must now live up to, further increasing the tension.
I wasn’t expecting that from this random singer🤯🔥🔥 @citizen_theartist #sing #singing #freestyle #rap
title · beginning
Discovering Rappers in Public
contextual · beginning
Excuse me
informational · middle
Last person to freestyle got 40 million views
contextual · middle
California Girl
Excuse me. Can you rank. Excuse me. Can you rap? I can sing a little bit. Rank? Yeah. Are you an artist? Yeah. I I am. What's your artist name? Citizen the artist. Can you freestyle? When I try really hard. Last worse freestyle got 40,000,000 views. This is our song California Girl. You think you could beat it? I can try. You ready? We'll see. I've been thinking a lot. She said I might be the one for you. Why come I'm done for you? We need a knot. I said I know we're in love, but it won't be enough that we're both in the seaside. See, I feel home on the East Side, and she