@merriamwebster
Instagram · One Shot
@merriamwebster We want it this way.
Trending short videosMeme defines your versus you're
The edit1 shot · 3 text
Shots Text
Performance
- Views
- 401.2K
- Likes
- 13.3K
- Comments
- 169
- Engagement
- 3.4%
- Outlier
- 1.5×
Video #3927 · One Shot
Meme defines your versus you'refrom @merriamwebster
[01]
Overview
The video presents a static image from the Merriam-Webster Twitter account that defines the word 'your'. It then poses the definition for 'you're' as a question, which is answered by playing a clip from the Backstreet Boys' music video 'I Want It That Way' where they sing the lyric 'You are'.
[02]
Simple outline
- 1Establish a formal pattern
- 2Pose a related question
- 3Deliver a surprising media answer
[03]
Related videos
643.3K15.9×Text conversation reveals surprise artist@yahoo · Surprise Reveal
1.3M4.8×Visual pun answers text question@merriamwebster · Skit
245.7K8.7×Finish the lyric challenge compilation@pelotonstudios · Question Montage
2.3M79.6×Band shows four-year transformation@the_moonrocks · Before/After Transformation
540K141.4×Comparing concert fan behaviors meme@zillow · Relatable One Shot
1.6M24.4×Band records brand-themed rock song@wendys · Brand Showcase
5.5M194.2×Rock band hype video montage@the_moonrocks · Vibe Showcase
2.8M876.8×Relatable song lyric challenge video@tinygroceratx · Relatable One Shot
204.3K128.2×Nostalgic song sing-along challenge@tinygroceratx · Relatable One Shot
190.5KArtist mashup with aesthetic montage@blaccmass · Vibe Showcase
304K9.8×Dramatic orchestra performance as meme@minnorch · Metaphorical Action
5.6M54.3×Celebrity reaction with relatable text@bravohistorian · Relatable One Shot[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
your = of or relating to you or yourself or yourselves especially as possessor or possessors you're =
Verbal hook · 20%
You are
Visual hook · 25%
A static, text-based image cuts to a nostalgic music video clip of the Backstreet Boys standing in front of a private jet, creating a pattern interrupt through a recognizable pop culture reference.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An academic or informational premise is established, setting a formal tone and creating a specific viewer expectation for how information will be presented.
Payoff
The expectation is subverted by delivering the answer through an unexpected medium (e.g., a video clip) whose content provides the solution in a clever, often auditory or thematic, way, creating a humorous and memorable resolution.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Definitional Bait-and-Switch
Establish a formal, informational pattern for one item, then subvert expectations by answering a related item with a piece of pop culture media that provides the answer through audio or visual cues.
- 1
The Pattern Setter
The first of two related concepts is explained using a conventional, expected format (e.g., text), establishing a predictable structure for the viewer.
- 2
The Open Loop
The second concept is introduced as an unanswered question or incomplete statement, priming the audience to anticipate a similarly conventional answer based on the established pattern.
Themes
Techniques
Trends
Post caption
We want it this way.
Text overlays
branding · throughout
Merriam-Webster @MerriamWebster
informational · throughout
your = of or relating to you or yourself or yourselves especially as possessor or possessors
informational · throughout
you're =