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@public_citizen People with extraordinary wealth are controlling the levers of power in our government.
Trending short videosInfographic comparing wealth in presidential administrations.
The edit1 shot · 5 text
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Performance
- Views
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- Likes
- 8.6K
- Comments
- 223
- Engagement
- 6.8%
- Outlier
- 78.7×
Video #39589 · Carousel
Infographic comparing wealth in presidential administrations.from @public_citizen
[01]
Overview
This is a political infographic presented as a bar chart. It compares the number of individuals worth $100 million or more in the presidential administrations of Barack Obama, Joe Biden, George W. Bush, and Donald Trump, with the data showing a significantly higher number for the Trump administration.
[02]
Simple outline
- 1State a provocative thesis
- 2Establish a normal baseline
- 3Reveal a dramatic contrast
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
Trump stacked his administration with CEOs and billionaires.
Verbal hook · 15%
People with extraordinary wealth are controlling the levers of power in our government.
Visual hook · 40%
The extreme visual contrast between the very tall bar representing the Trump administration (57) and the three much smaller, uniform bars for other presidents (3, 5, 5) creates a stark and immediate data-driven hook.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A provocative, attention-grabbing headline that makes a specific, strong claim about a single subject.
Payoff
The final data point delivers a moment of shock and validation, creating a memorable and shareable data story that confirms the initial bold claim.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Comparative Shock
Prove a provocative claim by establishing a consistent baseline across several examples, then revealing a final data point that is a dramatic outlier, creating a moment of visual and numerical shock.
- 1
The Comparative Frame
Introduces the specific metric that will be used to compare the subject of the hook against several other reference points, setting the stage for a data-driven argument.
- 2
The Baseline Establishment
Presents data for multiple reference points that are relatively similar, creating an expected pattern or 'norm' in the viewer's mind.
- 3
The Outlier Reveal
Presents the data for the primary subject, which is visually and numerically a dramatic departure from the established baseline, thereby proving the hook's claim in a shocking way.
Themes
Techniques
Trends
Post caption
People with extraordinary wealth are controlling the levers of power in our government.
Text overlays
Statement · photo_0
Trump stacked his administration with CEOs and billionaires.
Statement · photo_0
Here's how many individuals worth as much as $100 million or more have been in each admin:
informational · photo_0
3
informational · photo_0
5
informational · photo_0
57