@drinksult
Instagram · Vlog
@drinksult So we sent our new hire on her first side quest… in disguise. Fml lol Did she pass and we reveal her OR should we send her on another one lol? (comment below) xx
@drinksult
Instagram · Vlog
@drinksult So we sent our new hire on her first side quest… in disguise. Fml lol Did she pass and we reveal her OR should we send her on another one lol? (comment below) xx
Performance
Video #39630 · Vlog
[01]
A woman explains that her company gave a new hire a challenge to give out as many samples of their hydration product, SULT, as possible. The video then follows the new hire, who is in disguise as an old woman, as she crashes a running event. She uses a megaphone to find dehydrated people and energetically hands out product samples to runners on the street, before the video concludes with the runners mixing and drinking the product.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
HIRING UPDATE ep 5: we sent them on a side quest in disguise...
Verbal hook · 40%
We gave our new hire a challenge, which is to give out as much salt as possible...
Visual hook · 5%
A low-angle, wide-angle shot of a woman speaking to the camera in a modern office, creating a dynamic and slightly distorted perspective.
[06]
Steal this for your own video
We gave our a in disguise...
[07]
The promise the opener makes, and how the video pays it back
Hook
A narrator establishes an unusual challenge or 'quest' for a third party, creating a 'what will happen next?' curiosity gap for the viewer.
Payoff
The video concludes by showing the positive outcome of the challenge, providing a satisfying resolution and validating the protagonist's efforts.
[08]
The structural pattern this video runs on
Framework
The Disguised Side Quest
A narrator sets an unconventional, public-facing challenge for a protagonist, who then executes the mission in a humorous disguise, with the results shown as proof of success.
The Quest Assignment
The narrator clearly defines the mission's objective and introduces the protagonist (often off-screen initially), promising to show the outcome.
The Protagonist's Reveal
The video cuts to the protagonist, now in a visually striking or humorous disguise, who confirms their understanding of the mission directly to the camera.
The Comedic Escalation
The protagonist employs an unexpected or over-the-top method or tool to begin executing the mission, amplifying the absurdity and demonstrating their commitment.
The Execution Montage
A rapid-fire sequence of the protagonist interacting with the public, showcasing their attempts and successes in completing the challenge. This builds momentum and provides social proof.
The Proof of Impact
The final sequence shows the tangible results of the protagonist's actions, visually confirming that the mission was successfully completed.
So we sent our new hire on her first side quest… in disguise. Fml lol Did she pass and we reveal her OR should we send her on another one lol? (comment below) xx
title · beginning
HIRING UPDATE ep 5: we sent them on a side quest in disguise...
contextual · beginning
We gave our new hire a challenge which is to give out as much SULT as possible and this is what she did
contextual · middle
is anyone dehydrated!??
contextual · middle
you guys need to stay hydrated
We gave our new hire a challenge, which is to give out as much salt as possible, and this is what she did. I've just snuck in to a Tubal Rank best, and we're gonna keep everyone hydrated. Make a noise. Make a noise. If anyone dehydrated. Wait there. Not you. Out hydrated. We need more people to stay hydrated. Girls, girls, girls. You guys need to stay hydrated. Rank I give you one of these?