Viral Hooks
Trending short videosWoman with headset at work
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@by.jasminkaila

Instagram · Carousel

@by.jasminkaila It’s been a wild journey. Here is how I did it…. I wanted to change my life. And I wanted to change literally every single bit of it. My biggest dream was to quit my job and travel. So I decided that I needed to pursue some kind of online business 🙃 This was seven years ago. And I went all in, trying all kinds of side hustles online, like selling products on Amazon, e-commerce, marketing, services, digital products, sales, photography, and videography…you name it And I did all of this while having three jobs, working seven days a week. I was exhausted, but I did it. And finally I was able to earn enough to quit my jobs. None of the businesses really kicked off, but I was able to barely survive. And I never needed to go back to my old job. The biggest turning point in my entrepreneurship career was when I started pursuing social media. I had tried everything, and I thought maybe that was the way for me to go. And that literally changed everything. In 2022, I had 10,000 followers, and I decided to go all in, give it my all, do my best to make it work, and then figure out the rest along the way. Now, flash forward a few years later I have over 600,000 followers across my platforms. I have a multiple six-figure personal brand. I don’t have to stress about money. I can work for myself, travel whenever I want, and do whatever I want. 😭🤏🏼 Having a personal brand opened all the doors for me. Comment “GUIDE” and I’ll send you my 150-page e-book that shows you exactly how I did it 👇🏼 #personalbrand #personalbranding

View original on Instagram

The edit1 shot · 1 text
Shots Text

Performance

Views
156.5K
Likes
10.4K
Comments
195
Engagement
6.8%
Outlier
18.9×

Video #39703 · Carousel

Woman with headset at workfrom @by.jasminkaila

[01]

Overview

This is the first image of a carousel post featuring a woman in a work headset. A text overlay begins her story of leaving a 9-5 job, which is detailed in the caption, aiming to inspire viewers and promote an e-book on building a personal brand.

[02]

Simple outline

  1. 1Hook with relatable problem
  2. 2Create curiosity with incomplete sentence
  3. 3Deliver narrative in caption
  4. 4Close with a direct CTA

[03]

Related videos

[04]

Classification

Format
Concepts
Origin Story CarouselStatement CarouselJourney Documentation
Elements
Text OverlayIntimate Close-UpDM / Comment-for-Info CTA

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

If I can go from working 9-5

Verbal hook · 30%

It’s been a wild journey. Here is how I did it….

Visual hook · 15%

A relatable direct-to-camera shot of a woman wearing a headset, visually representing a '9-5' job. Her contemplative expression creates human interest and curiosity about her story.

[06]

Hook template

Steal this for your own video

If I can go from [relatable struggle] to [aspirational outcome], so can you

  • — If I can go from working a dead-end retail job to running a 6-figure online store, so can you
  • — If I can go from knowing zero code to landing a senior dev role in 8 months, so can you
  • — If I can go from $40k in debt to financially free by 34, so can you

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The entire first (and only) slide acts as the hook. It combines a visual representation of a common pain point with a text overlay that begins a thought but doesn't finish it, maximizing intrigue.

Payoff

The narrative resolution and call-to-action are delivered entirely within the caption, not on a subsequent slide. The caption closes the loop opened by the slide's text overlay.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Single-Slide Open Loop

This framework uses a single image with an incomplete text overlay to establish a relatable 'before' state. This creates a powerful curiosity gap (an open loop) that compels the user to read the caption to find the story's resolution and the call-to-action.

  1. 1

    The 'Before State' Teaser

    To present the starting point of a transformation journey ('from X...') without revealing the outcome, forcing the audience to seek the conclusion elsewhere.

Themes

  • Career Transformation
  • Financial Freedom
  • Entrepreneurial Journey
  • Inspiration

Techniques

  • Direct-to-camera Gaze
  • Text Overlay Hook
  • Storytelling through Caption

Trends

  • Personal Storytelling
  • Problem/Solution Content

Post caption

It’s been a wild journey. Here is how I did it…. I wanted to change my life. And I wanted to change literally every single bit of it. My biggest dream was to quit my job and travel. So I decided that I needed to pursue some kind of online business 🙃 This was seven years ago. And I went all in, trying all kinds of side hustles online, like selling products on Amazon, e-commerce, marketing, services, digital products, sales, photography, and videography…you name it And I did all of this while having three jobs, working seven days a week. I was exhausted, but I did it. And finally I was able to earn enough to quit my jobs. None of the businesses really kicked off, but I was able to barely survive. And I never needed to go back to my old job. The biggest turning point in my entrepreneurship career was when I started pursuing social media. I had tried everything, and I thought maybe that was the way for me to go. And that literally changed everything. In 2022, I had 10,000 followers, and I decided to go all in, give it my all, do my best to make it work, and then figure out the rest along the way. Now, flash forward a few years later I have over 600,000 followers across my platforms. I have a multiple six-figure personal brand. I don’t have to stress about money. I can work for myself, travel whenever I want, and do whatever I want. 😭🤏🏼 Having a personal brand opened all the doors for me. Comment “GUIDE” and I’ll send you my 150-page e-book that shows you exactly how I did it 👇🏼 #personalbrand #personalbranding

Text overlays

  • title · photo_0

    If I can go from working 9-5

Woman with headset at work | Viral Hooks