@apple
Instagram · Vlog
@apple Wait for the drop. #ShotoniPhone by Phineas P. @citizen_theartist “I filmed my friend from the sidewalk as he lowered the iPhone into the grate then we filmed a separate video where the iPhone was lowered down using a tripod in the subway. We blended the two shots together using a 3D render.” - Phineas P. Music: ‘OVER IT’ by @citizen_theartist Additional Software used.
Performance
Video #39805 · Vlog
[01]
The video begins with a third-person shot of a creator lowering a phone on a measuring tape into a sidewalk grate. The perspective then shifts to a first-person view, dropping through the grate and seamlessly transitioning into a subway station, where the camera moves along the platform before focusing on an artist who performs a song.
[02]
[03]
578.7KFake UGC to music promo@citizen_theartist · Gimmick Reveal
555.6KPOV showing custom pink boombox@kiberpasha39 · Showcase
1.6M2.7×BTS setup to cinematic music video@citizen_theartist · Behind The Scenes
1.4M8.4×Funny text over stair stunt@connor.gr33n · Showcase
147M613.8×Meme hook to spintop performance@mig.bee · Showcase
162.2K2×Rapper performs song in garage@smbrickbab · Archetype Performance
84K7.8×Aesthetic POV of campus dorm@umichlaw · Lifestyle Showcase
1.9M157×Relatable Friday clock out POV@osmo_global · Relatable One Shot
532.8K34.9×Capturing a simple commute vibe@cashgrabber9000 · Vibe Showcase
223.6M17936.3×First person underwater pipe slide@steve_parkour1 · Product Promo
29.3M5.5×Woman sings energetically in car@alvuwki · Archetype Performance
272.4K1.6×Dynamic slow motion cliff jump@amirzakeri · Lifestyle Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A person on a city street performs the unusual action of lowering a smartphone attached to a yellow measuring tape down towards a sidewalk grate, creating immediate curiosity.
[06]
Steal this for your own video
Lower into to reveal what's on the other side.
[07]
The promise the opener makes, and how the video pays it back
Hook
An intriguing and slightly risky action is presented without immediate context, forcing the viewer to watch to understand the purpose and outcome.
Payoff
The successful and seamless execution of the creative transition, which resolves the initial mystery and culminates in the introduction of an engaging character.
[08]
The structural pattern this video runs on
Framework
The Portal Drop
To create a compelling visual narrative by using an object's point-of-view to seamlessly transition between two distinct environments, culminating in a character reveal.
The Curious Setup
A character is shown preparing an unconventional action involving the camera, establishing a physical premise and creating immediate curiosity about what will happen next.
The POV Plunge
The perspective shifts to a first-person view from the object/camera as it moves through a physical threshold, fulfilling the anticipation built in the hook.
The Environmental Shift
The camera emerges from the transition into a completely different and unexpected location, delivering the core visual surprise or 'magic trick' of the video.
The Performer's Entrance
A new subject enters the new environment and directly engages with the camera, providing a narrative payoff and connecting the visual spectacle to a human element and the audio track.
Wait for the drop. #ShotoniPhone by Phineas P. @citizen_theartist “I filmed my friend from the sidewalk as he lowered the iPhone into the grate then we filmed a separate video where the iPhone was lowered down using a tripod in the subway. We blended the two shots together using a 3D render.” - Phineas P. Music: ‘OVER IT’ by @citizen_theartist Additional Software used.
branding · end
by Phineas P.
branding · end
@citizen_theartist
He's out of state now. She got in black, so he's color, and I pay fine. Just say he's back in the morning. Okay. He ain't got her ass. She's back no.