@starbucks
Instagram · Skit
@starbucks basic is so back. pumpkin spice latte returns tomorrow.
Trending short videosCelebrity skit satirizes popular drink
The edit1 shot · 1 text
Shots Text0:28
Performance
- Views
- 11.2M
- Likes
- 335.1K
- Comments
- 5K
- Engagement
- 3%
- Outlier
- 29.7×
- Length · 24 Aug 2026
- 0:28
Video #39821 · Skit
Celebrity skit satirizes popular drinkfrom @starbucks
[01]
Overview
The video opens with Martha Stewart questioning the 'basic' nature of the Pumpkin Spice Latte. A barista then calls her name and serves her the drink, which she immediately loves, praising its smell and taste. A young man makes a comment to her, to which she responds by asking if she should know who he is, before the video cuts to a promotional title card.
[02]
Simple outline
- 1Authority figure critiques trend
- 2Reveal personal participation
- 3Deliver expert endorsement
- 4Introduce a challenger
- 5End with status punchline
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Oh, pumpkin spice latte?
Visual hook · 65%
A medium close-up shot of celebrity Martha Stewart with a quizzical expression, filmed with professional lighting and a shallow depth of field.
[06]
Hook template
Steal this for your own video
Open on a reacting with a to a — filmed in with a tight close-up that holds long enough to let the confusion land.
- — Open on a classically trained chef reacting with a disgusted expression to a fast food burger — filmed in a sleek restaurant kitchen with a tight close-up that holds long enough to let the snobbery land.
- — Open on a seasoned Wall Street broker reacting with a confused expression to a viral crypto meme coin — filmed in a sharp office setting with a tight close-up that holds long enough to let the bewilderment land.
- — Open on a veteran fashion designer reacting with a raised-eyebrow expression to a pair of foam clogs — filmed in a high-end atelier with a tight close-up that holds long enough to let the disbelief land.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A high-status figure voices a common, slightly disdainful opinion about a popular subject, creating immediate intrigue and a relatable conflict.
Payoff
The video concludes with a final product shot or call to action, leaving the audience with the memorable humor from the final beat.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Authority Subversion
An established authority figure initially dismisses a popular product or trend, only to be revealed as a secret admirer, ultimately giving it their expert seal of approval before a humorous interaction with a contrasting character.
- 1
The Ironic Reveal
The narrative immediately subverts the hook by revealing that the authority figure is, in fact, a participant in the very trend they just critiqued.
- 2
The Sensory Endorsement
The authority figure experiences the product and provides a deeply personal, nostalgic, and positive validation, completely reversing their initial stance and resolving the initial conflict.
- 3
The Generational Counterpoint
A new, contrasting character (often younger or representing a different viewpoint) enters and offers a light, playful challenge or observation, creating a new, low-stakes social tension.
- 4
The Status Reassertion
The authority figure responds to the new character with a question or comment that comically re-establishes their own world and status, creating a final punchline.
Themes
Techniques
Post caption
basic is so back. pumpkin spice latte returns tomorrow.
Text overlays
title · end
PUMPKIN SPICE LATTE 08.25.26
Transcript
Oh, pumpkin spice latte? The drink that makes us all a little more basic? Pumpkin spice latte for Martha? This smells like my house in the fall. It's perfect. Can I get a straw? You would get loud. Should I know him?