@bpnsupps
Instagram · Vlog
@bpnsupps Collegiate pole vaulter, hybrid athlete, marathoner, and now BPN Athlete. Welcome to the team, @lizzie.ramey
@bpnsupps
Instagram · Vlog
@bpnsupps Collegiate pole vaulter, hybrid athlete, marathoner, and now BPN Athlete. Welcome to the team, @lizzie.ramey
Performance
Video #39906 · Vlog
[01]
The creator, an athlete, narrates her personal journey of transitioning from a collegiate pole vaulter to a runner. She uses a montage of current running and workout footage contrasted with archival pole vaulting clips to illustrate her story. The narrative focuses on overcoming the mental challenge of leaving her comfort zone, setting incremental goals (jumping higher, running farther), and ultimately discovering a new identity and strength through the process of embracing a new discipline.
[02]
[03]
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What stops the scroll in the first 3 seconds
Title hook · 35%
RUNNING WAS ALWAYS
Verbal hook · 45%
Running was always something that was so far out of my comfort zone.
Visual hook · 20%
A wide, cinematic shot of a woman running on a winding mountain road with dramatic fog rolling over the hills, creating an epic and visually engaging opening.
[06]
Steal this for your own video
was always so far outside my comfort zone — until I .
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce a present-day struggle by contrasting it with a past area of expertise, creating an immediate question of 'why the change?'
Payoff
Conclude with a moment of reflection, showing the subject acknowledging their own growth and providing an aspirational feeling of earned accomplishment for the viewer.
[08]
The structural pattern this video runs on
Framework
The Identity Transfer
The narrative frames a new, difficult challenge by showing how the mindset and lessons from a previous, mastered identity are transferred to overcome it, resulting in a profound personal transformation.
The 'Before' State
Establish the subject's original identity and comfort zone, showcasing their past success and the positive emotions associated with it.
The Catalyst for Change
Introduce an internal or external turning point—a realization that a new path is necessary, creating the story's inciting incident.
The New Gauntlet
Show the subject beginning the new, difficult journey, visually and narratively contrasting it with their previous comfort.
The Progress Formula
Articulate the specific, incremental mental model used to make progress, drawing a parallel between the old skill and the new challenge.
The Thematic Revelation
Explicitly state that the journey is not about the surface-level activity, but about the deeper personal transformation it enables.
The Universal Principle
Distill the core lesson from the journey into a simple, transferable principle, connecting the mindset of the past to the success of the present.
Collegiate pole vaulter, hybrid athlete, marathoner, and now BPN Athlete. Welcome to the team, @lizzie.ramey
informational · beginning
RUNNING WAS ALWAYS THAT WAS SO FAR MY COMFORT ZONE
informational · beginning
ALL I WANTED TO DO WAS JUMP
informational · beginning
EUPHORIC HIGH
informational · middle
THAT FEELING OF TAKING OFF LETTING THAT POLE GO OVER THE TOP
informational · middle
IF I CAN JUMP... MAYBE I CAN JUMP ELEVEN... IF I CAN JUMP ELEVEN MAYBE I CAN JUMP TWELVE
informational · middle
I KNEW DIFFERENT PATH TO TAKE
informational · middle
AND THEN I STARTED RUNNING
informational · middle
THREE MILES MAYBE I CAN RUN FIVE
informational · middle
FIVE MILES RUN SEVEN
informational · middle
IF I CAN RUN SEVEN WHAT MORE CAN I DO
informational · end
THE WHOLE STORY ISN'T EVEN
informational · end
IT'S ABOUT WHO I BECAME THROUGH THIS PROCESS
informational · end
YOUNGER ME THAT HAD NO IDEA WHAT I WAS DOING
informational · end
AND THAT'S WHO I STILL AM SOMETIMES
informational · end
GOTTA TAKE ONE BAR AT A TIME
informational · end
AND THEN WHEN YOU CLEAR THAT BAR YOU HIT THE NEXT BAR
informational · end
THE NEXT BAR DAY IN AND DAY OUT
informational · end
DOING IT AGAIN AND AGAIN AND AGAIN AND AGAIN
informational · end
AND THEN ONE DAY YOU LOOK BACK THAT YOU HAVE COME SO FAR
branding · end
BPN BARE PERFORMANCE NUTRITION
Running was always something that was so far out of my comfort zone. All I wanted to do was jump. The 21 Idaho State champion and the girls' full ball, Lizzie Ramey. It was a euphoric high. That feeling of taking off, letting that hole go over the top. If I can jump 10 feet, then maybe I can jump 11. If I can jump 11, maybe I can jump 12. Deep down, I knew there was a different path that I needed to take. And then I started running. Okay. I can run three miles, maybe I can run five. If I can run five miles, maybe I can run seven. If I can run seven, what more can I do? The whole story isn't even about running. It's about who I became through this process. I go back to younger me that had no idea what I was doing. And that's who I still am in my head sometimes. You just gotta take one bar at a tier. And then when you clear that bar, you hit the next bar. And then the next bad, day in and day out, doing it again, and again, and again, and again. And then one day you look back back and realize that you have come so far.