@uspostalservice
Instagram · Carousel
@uspostalservice The rumors are true! Squirrels and Chipmunks in Snow stamps are on their way 🐿️ Add a touch of coziness and whimsy to your mail by pre-ordering your stamps and note cards today at b.link/f3zh808c . . . #2026Stamps #SquirrelsandChipmunksStamps #USPS
Performance
Video #39912 · Carousel
[01]
A promotional image from the USPS announcing a new 2026 'Forever' stamp. The image features a photograph of an expressive red squirrel in the snow, framed by a postage stamp border, with the text 'Did you hear the news?' below it to generate excitement and curiosity for the new product.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
"Did you hear the news?"
Verbal hook · 30%
The rumors are true!
Visual hook · 25%
An expressive, cute squirrel with its mouth open, appearing surprised or excited, framed within a postage stamp border. The combination of the adorable animal and the unique framing creates immediate visual interest and curiosity.
[07]
The promise the opener makes, and how the video pays it back
Hook
The single slide serves as the entire visual hook, using a direct question overlayed on a compelling image that hints at the 'news'.
Payoff
The payoff, including the full announcement and call-to-action, is delivered entirely within the caption, rewarding the user's curiosity.
[08]
The structural pattern this video runs on
Framework
The Single-Slide Reveal
A single, visually-driven slide poses a direct question to create an information gap, compelling the user to read the caption for the full announcement and call-to-action.
The Information Gap
The slide presents a question and a visual preview of the answer simultaneously. This creates a 'gap' between what the user sees and what they know, motivating them to seek the resolution in the caption.
The rumors are true! Squirrels and Chipmunks in Snow stamps are on their way 🐿️ Add a touch of coziness and whimsy to your mail by pre-ordering your stamps and note cards today at b.link/f3zh808c . . . #2026Stamps #SquirrelsandChipmunksStamps #USPS
informational · photo_0
2026
branding · photo_0
forever usa
title · photo_0
"Did you hear the news?"