@laikastudios
Instagram · Cinematic Trailer
@laikastudios Courage is the greatest power. WILDWOOD. In theatres everywhere October 23. #Wildwood
@laikastudios
Instagram · Cinematic Trailer
@laikastudios Courage is the greatest power. WILDWOOD. In theatres everywhere October 23. #Wildwood
Performance
Video #40250 · Cinematic Trailer
[01]
The video is a movie trailer that introduces a young girl whose baby brother is kidnapped by crows, forcing her to venture into a forbidden, magical forest called Wildwood. The trailer uses a montage of action sequences, emotional moments, and encounters with fantastical creatures to establish the plot and build anticipation for her quest to save him.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
LAIKA
Verbal hook · 60%
There are places in the world...
Visual hook · 25%
An establishing shot of a rundown urban playground, creating a contrast with the epic narration, followed by a close-up on a character's worried face.
[06]
Steal this for your own video
There are in this world that — and is about to find out why.
[07]
The promise the opener makes, and how the video pays it back
Hook
An enigmatic statement about the setting, establishing a sense of mystery and forbidden allure that immediately captures curiosity.
Payoff
A final, determined vow from the protagonist that serves as a call to action, promising to fulfill their quest and leaving the audience in a state of high anticipation before the final branding reveal.
[08]
The structural pattern this video runs on
Framework
The Reluctant Hero's Epic Quest
To build an epic, high-stakes narrative by grounding it in a simple, relatable, and deeply personal motivation. The structure systematically expands the scope of the conflict from a personal crisis to a world-altering event, while consistently reminding the viewer of the core emotional anchor.
The Personal Catalyst
A sudden, shocking event that directly impacts the protagonist and establishes the core, personal problem that must be solved.
The Gauntlet of Resolve
An immediate, high-stakes action sequence that demonstrates the protagonist's determination and the tangible dangers of their new reality.
The Mission Statement
A clear, concise declaration of the protagonist's goal, which solidifies their motivation for the audience.
The Prophetic Anointment
A mentor or mysterious figure reveals the protagonist's hidden, extraordinary potential, elevating their role from ordinary to chosen.
The Reluctant Hero's Doubt
The protagonist expresses skepticism or disbelief in the extraordinary circumstances, making them more relatable and grounding the fantasy elements.
The World Unveiled
A montage that delivers on the hook's promise, showcasing the unique and fantastical elements of the world the protagonist is entering.
The Epic Scale Escalation
A rapid succession of scenes revealing that the personal quest is part of a much larger conflict, involving armies, battles, and widespread stakes.
The Emotional Anchor
A brief, quiet moment that re-centers the narrative on the core personal motivation, reminding the audience what is truly at stake for the protagonist amidst the chaos.
Courage is the greatest power. WILDWOOD. In theatres everywhere October 23. #Wildwood
branding · beginning
LAIKA
branding · throughout
WILDWOOD IN THEATRES OCTOBER 23
contextual · beginning
There are places in the world...
contextual · beginning
That people were never meant to go.
branding · middle
FROM THE HANDS THAT MADE Coraline
informational · middle
ON OCTOBER 23
title · end
WILDWOOD
informational · end
IN THEATRES EVERYWHERE OCTOBER 23 WildwoodMovie.com
There are places in the world The whole world. That people were never meant to go. Train. Who are we today? Who is it? Who is it? They took my better, and I'm gonna find him. There's something special about you. Something magical. I don't even believe in magic. And tier, here you are. Scared of flying? I'm not usually on the outside of the plane. I promised I'd take care of him. Good on, Mac. I'm coming.