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Trending short videosBehind the scenes photoshoot montage
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@essesmag

Instagram · Vlog

@essesmag An unforgettable day on set in Montreal with @schecoperez! We met up with the @CadillacF1 veteran to capture the cover of Issue 07. Watch to see how it all came together, and join today at the link in bio to secure your copy. Creative: @essesmag Video: @___hugobeaupre Photographer: @lm_chabot Light assistant : Jeremy Bobrow Digitech : Pascal Fréchette Set designer : Vanessa Lee Jackson Set designer assistant : Eva Young Hair and makeup : Mayillah Ezekiel Stylist : Jay Forest Stylist assistant : Laurence Morisset Retoucher : Hana Gashi

View original on Instagram

The edit1 shot · 3 text
Shots Text0:25

Performance

Views
50.8K
Likes
7.9K
Comments
180
Engagement
15.9%
Outlier
2×
Length · 25 Aug 2026
0:25

Video #40256 · Vlog

Behind the scenes photoshoot montagefrom @essesmag

[01]

Overview

The video provides a behind-the-scenes look at a photoshoot with Formula 1 driver Checo Perez for Esses Magazine. It opens with Perez introducing himself, then transitions into a fast-paced montage showing him posing in different outfits, the photographer at work, stylists making adjustments, and the crew on set, all set to an upbeat music track. The video concludes by showcasing the final photos and the magazine's branding.

[02]

Simple outline

  1. 1Directly state the purpose
  2. 2Show the dynamic process
  3. 3Reveal the creative result

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The ScenesLifestyle Showcase
Elements
Montage EditingB&W CutawayMood MusicCamera Viewfinder Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

CHECO PEREZ WITH ESSES IN MONTREAL

Verbal hook · 40%

Hi. I'm Sechie Perez with Essence Magazine for issue number seven.

Visual hook · 15%

The video opens with a shot of a photo on a computer monitor, framed by a camera viewfinder overlay, immediately establishing the context of a professional photoshoot.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A brief, slightly obscured glimpse of the final product (a photo on a monitor) to generate immediate curiosity before the formal introduction.

Payoff

The Conceptual Climax: A final, stylized, wide-angle shot that reveals the core creative concept being captured, providing a satisfying visual culmination of the entire process.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Behind-the-Scenes Reveal

To provide viewers with a feeling of exclusive, 'insider' access by showcasing the energetic, collaborative process behind a finished creative product, culminating in a reveal of the final concept.

  1. 1

    The Direct Address

    The main subject introduces themselves and the project directly to the camera, establishing clear context and a personal connection with the viewer.

  2. 2

    The Kinetic Process Montage

    A rapid-fire sequence of multi-angle shots showcasing the various actions, roles, and energy involved in the creative process (e.g., posing, shooting, styling, reviewing).

  3. 3

    The Environmental Pull-Back

    A wide shot that reveals the full scale of the production environment, including lighting, backdrops, and equipment, to add a sense of professionalism and scale.

Themes

  • Style
  • Professionalism
  • Creativity

Techniques

  • Montage
  • B-Roll
  • Color Grading

Post caption

An unforgettable day on set in Montreal with @schecoperez! We met up with the @CadillacF1 veteran to capture the cover of Issue 07. Watch to see how it all came together, and join today at the link in bio to secure your copy. Creative: @essesmag Video: @___hugobeaupre Photographer: @lm_chabot Light assistant : Jeremy Bobrow Digitech : Pascal Fréchette Set designer : Vanessa Lee Jackson Set designer assistant : Eva Young Hair and makeup : Mayillah Ezekiel Stylist : Jay Forest Stylist assistant : Laurence Morisset Retoucher : Hana Gashi

Text overlays

  • title · beginning

    CHECO PEREZ WITH ESSES IN MONTREAL

  • contextual · beginning

    For Issue 07

  • branding · middle

    ESSES

Transcript

Hi. I'm Sechie Perez with Essence Magazine for issue number seven.

Behind the scenes photoshoot montage | Viral Hooks