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Apparently we’ve reinvented recess for adults with disposable income.
Court Club in West Palm Beach is combining tennis, padel, pickleball, fitness, recovery, restaurants, social space and even places to work.
And I think it’s part of a much bigger post-pandemic real estate shift.
Work escaped the office. Now developers are building places designed to capture the rest of our day.
Take a Zoom at 10. Play padel at 11. Lunch at noon. Answer emails. Cold plunge because apparently being uncomfortable is wellness now. Martini at six.
The office monetized your workday. The gym monetized your workout. The restaurant monetized lunch.
Now these new wellness-work-sport ecosystems want to monetize all of it on the same piece of dirt.
Maybe we don’t hate going somewhere to work.
#sportsbusiness #realestate #businessideas #padel #wealth
Transcript
I'm not gonna lie, this is a game changer. Apparently, Gen Z has decided that we need recess again. And honestly, after eight years of Slack and Zoom and pretending like we weren't on our phones during both, this is rank. Except now that we've grown up, recess now includes paddle, Pilates, and curated co working. This is the Core Club, a new private wellness club in West Palm Beach, where you can start the day on Zoom, play tennis, have a Michelin tier lunch, and pick the kids up in tier. And it is the full physical manifestation of post pandemic work. Escaping the office is an entirely new category of real estate finally making its way to sport and wellness. Growing up, your dad probably drove five days a week to the office and to the club on Sunday. Now the best developers are monetizing the entire day, and week for that matter, with one piece of land. And the whole point here is that we have reinvented recess for adults with disposable ink. The fun part is now asking worse, what would you be willing to pay for this? Comment connect down below if you're building anything similar to this, and send this to a friend that needs to try this out.
