@doordash
Instagram · Skit
@doordash When you don’t know what to say...let DoorDash say it for you 💌 Send a message with a custom Earle Meets World Gift Card, now available on DoorDash. EARLE MEETS WORLD now playing on @Netflix #doordashpartner
@doordash
Instagram · Skit
@doordash When you don’t know what to say...let DoorDash say it for you 💌 Send a message with a custom Earle Meets World Gift Card, now available on DoorDash. EARLE MEETS WORLD now playing on @Netflix #doordashpartner
Performance
Video #41195 · Skit
[01]
A man acts as a mediator between two arguing sisters, using gifts delivered by DoorDash to resolve their specific grievances. He first presents a birthday cake to one sister who wasn't invited to a party, then a suitcase to the other whose apartment was left messy, and finally gives both tissues, comically referencing their emotional nature on their show, before the video concludes with a brand call-to-action.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
*unintelligible yelling* - You're lying!
Verbal hook · 25%
Unintelligible yelling and arguing between two women.
Visual hook · 60%
Two women are in a heated argument, gesturing dramatically, while a man sits awkwardly between them on a couch, creating immediate visual tension and conflict.
[06]
Steal this for your own video
Two are mid-argument — one , the other — while sits awkwardly between them.
[07]
The promise the opener makes, and how the video pays it back
Hook
In Media Res Conflict: The video opens at the peak of a chaotic, high-energy argument between two characters, creating immediate intrigue and forcing the viewer to seek context.
Payoff
The Brand as Enabler: The resolution is explicitly framed as being made possible by the sponsoring brand or service, which is revealed as the ultimate tool for communication and reconciliation.
[08]
The structural pattern this video runs on
Framework
The Mediated Resolution
A neutral third party resolves a high-stakes, relatable conflict between two opposing parties by using targeted products/services to validate each side's feelings before uniting them with a final, shared gesture.
The Grievance Articulation
The chaotic argument is clarified as each party voices their specific, relatable complaint, grounding the conflict and establishing the stakes for the viewer.
The De-escalation Pivot
A third-party mediator interrupts the escalating conflict, halts the argument, and signals a shift towards a resolution by announcing they have a plan.
The First Targeted Apology
The mediator addresses the first party's specific grievance by presenting a symbolic gift or solution that directly acknowledges their feelings and offers a form of reconciliation.
The Second Targeted Apology
The mediator mirrors the previous action, addressing the second party's specific grievance with a different, equally symbolic gift or solution, ensuring both sides feel heard and validated.
The Unifying Gesture
The mediator presents a final item or performs an action that applies to both parties, referencing a shared positive memory or experience to re-establish their common bond.
When you don’t know what to say...let DoorDash say it for you 💌 Send a message with a custom Earle Meets World Gift Card, now available on DoorDash. EARLE MEETS WORLD now playing on @Netflix #doordashpartner
contextual · beginning
*unintelligible yelling* -You're lying!
title · beginning
The Earles are fighting
informational · beginning
Jake Shane asked DoorDash to help.
branding · beginning
presented by DOORDASH
title · end
Say It with DoorDash
branding · end
DOORDASH x EARLE MEETS WORLD NETFLIX
Hello? Hello? She's And you're my better, and I couldn't even get an invite to your birthday party. I had to find out while we were filming the show. How about you making a mess of my apartment and you say you're gonna clean up? How many times are you gonna bring this? Okay. Okay. Okay. Everyone needs to calm the fuck down for five seconds. I think I have an idea. Ashton, Alex is still really upset that you didn't invite her to your birthday party, but she still wants you to make a wish. Alex, Ashton is still really upset that you left a mess in her apartment, but she thinks a new suitcase could be really helpful. Now for the both of you, here are some tissues because you both cried a lot on Earl Meets World. I cried a lot. Have something you need to say? Thanks, Jake. Thanks, Jake.