@jesssfam
Instagram · Vlog
@jesssfam “THE GUY IN THE CORNER OF MY ROOM” 😳 Excuse me, WHAT?!?!?! GRWM + my 5 kids as we decorate & prep our house for Halloween after shopping at @FiveBelow AHHH IT’S TIME! #decoratewithme #halloween #FiveBelowFinds #FiveBelowPartner
Performance
Video #41394 · Vlog
[01]
The creator starts by announcing her plan to decorate her house for Halloween, showcasing a large shopping haul from Five Below. She begins by filling several cauldrons with a massive amount of candy. Next, she sets up a life-sized skeleton in her entryway to greet guests. Finally, with the help of her son, she hangs and illuminates a series of ghost decorations in her hallway, creating a spooky effect.
[02]
[03]
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1.7M25.9×DIY Grinch holiday decor vlog@the_avantgarde_ · Tutorial / How To
303.7KASMR restocking of massive grocery haul@truepaizz · ASMR Process
185.6K6.6×Store find and product unboxing@fivebelow · Showcase
8.6M7.7×Vlogging a huge Costco haul@mikaylanogueira · Value Vlog
3.7M11.4×Massive DIY holiday decor process@the_avantgarde_ · Process
743.4K2×Budget-friendly party decor from scratch@the_avantgarde_ · Process
246.3KASMR restock and refill montage@truepaizz · ASMR Process
1.4M298.6×Packing a large candy order@hellosweetscandy · Satisfying Process
993.4K2.6×ASMR grocery restock start to finish@truepaizz · ASMR Process
413.3K1.1×Satisfying ASMR home restocking montage@truepaizz · ASMR Process[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
TIIIIIME
Verbal hook · 20%
It's time.
Visual hook · 65%
A woman runs excitedly into the frame and is immediately knocked over by a person in a giant, unexpected inflatable dog costume, creating a surprising and comedic visual gag.
[06]
Steal this for your own video
Someone runs excitedly into frame and is instantly by , stopping them completely.
[07]
The promise the opener makes, and how the video pays it back
Hook
A high-energy, physical pattern interrupt that immediately establishes a fun and unpredictable tone.
Payoff
A visually satisfying reveal of the completed project segment, often enhanced by a surprising or funny audio clip from a collaborator, which provides closure while teasing the next steps.
[08]
The structural pattern this video runs on
Framework
The Mission Montage
To document the beginning of a large, aspirational project by breaking it down into a series of energetic, satisfying, and comically relatable mini-tasks.
The Mission Statement
Clearly articulates the video's goal and establishes the high stakes or grand scale of the project, framing it as the first installment of a series.
The Over-the-Top Prep
Visually demonstrates the creator's commitment to the mission with an excessive quantity of supplies, creating a 'wow' factor and satisfying ASMR-like visuals.
The First Transformation
Presents and completes a simple, self-contained part of the project, delivering a quick and satisfying visual payoff to build momentum.
The Next Challenge
Introduces the main, more complex segment of the project, explaining the plan and building anticipation for the outcome.
The Comedic Obstacle
Injects a moment of relatable struggle or humorous problem-solving, often involving another person, to humanize the process and add entertainment value.
The Final Reveal
Showcases the completed main segment through a montage, culminating in a visually appealing final shot that serves as the primary payoff for the video.
“THE GUY IN THE CORNER OF MY ROOM” 😳 Excuse me, WHAT?!?!?! GRWM + my 5 kids as we decorate & prep our house for Halloween after shopping at @FiveBelow AHHH IT’S TIME! #decoratewithme #halloween #FiveBelowFinds #FiveBelowPartner
title · beginning
TIIIIIME
title · beginning
GRWM + 5 kids for HALLOWEEN
contextual · middle
SPOOK-YYY
contextual · middle
IN THE CORNER
contextual · middle
IN THE
It's time. Today is day one of turning our house into the neighborhood Halloween house. I just got back from five p. M. This year, we're going big. Really big. Sir, I literally got 19 bags of Halloween candy. Let's fill these buckets. These Reese's are ghosts. We are not running out of candy in this neighborhood. I thought it would be fun to have my friend here greet people as they enter. You know they get a thrill of beauty here? One of my favorite things to do is line this hallway with something spooky. This tier we've got ghosts and magical floating candles, both from Five Below. I'll show you what these do. Oh my god. Wait, I forgot to turn them on. Maybe a flyer for a second. Ready? Oh, you're gonna What? There's a guy in the corner of your room? Then Alfred's in the closet. He's Alfred and why is he in the closet? Those are so cool. But our floating magic candles.