@joeysorts
Instagram · 10 Shot
@joeysorts Weird things my crunchy wife thinks are completely normal. I’m on board with all of them btw ✅ #crunchymom #nontoxic #nontoxichome #nontoxicliving #nontoxicproducts
@joeysorts
Instagram · 10 Shot
@joeysorts Weird things my crunchy wife thinks are completely normal. I’m on board with all of them btw ✅ #crunchymom #nontoxic #nontoxichome #nontoxicliving #nontoxicproducts
Performance
Video #41409 · 10 Shot
[01]
A husband presents a humorous, rapid-fire list of his wife's 'crunchy' lifestyle choices that she considers normal. The video showcases various habits through short clips with explanatory text overlays, including having weeds in the lawn to avoid fertilizers, placing healing rocks under the bed, using a whole-home water filtration system, enforcing a no-shoes rule, installing red lights to protect circadian rhythms, and having an unused nursery due to co-sleeping.
[02]
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What stops the scroll in the first 3 seconds
Title hook · 60%
Weird things my crunchy wife thinks are completely normal...
Visual hook · 40%
A man and a woman wearing tinfoil hats, which is an immediately strange, humorous, and attention-grabbing visual that sets a quirky tone.
[06]
Steal this for your own video
Weird things my thinks are completely normal...
[07]
The promise the opener makes, and how the video pays it back
Hook
The Thematic Introduction: A visually absurd or intriguing opening shot establishes the video's theme and central character dynamic, with a text overlay stating the premise clearly.
Payoff
The Defining Lifestyle Choice: The final example is a major life choice (e.g., parenting, career) that serves as the ultimate expression of the character's identity and philosophy, providing a strong concluding statement.
[08]
The structural pattern this video runs on
Framework
The Lovable Eccentric Showcase
To present a series of unconventional habits or beliefs associated with a specific subculture or personality type, framed through the lens of an affectionate but slightly bewildered observer. The tension between 'weird' and 'normal' is the central driver, ultimately resolved with acceptance.
The Grounding Example
The first item on the list is presented. It's unconventional but relatively understandable, easing the audience into the core concept (e.g., no harsh fertilizers).
The Belief System Reveal
The list transitions from practical habits to more abstract, belief-based, or esoteric practices, deepening the audience's understanding of the character's worldview (e.g., rocks for EMFs).
The Ritual Demonstration
An action or ritual associated with a belief is shown, adding a layer of specific, observable behavior and demonstrating the practical application of the belief (e.g., charging rocks).
The High-Investment Proof
An example is shown that requires significant financial or infrastructural commitment, proving the character's deep dedication to their lifestyle (e.g., whole-home water system).
The Purity Protocol
A strict rule or boundary is presented as a non-negotiable part of the lifestyle, justified by the core philosophy (e.g., no shoes to avoid toxins).
The Environmental Control
The list showcases how the character's philosophy has led them to alter their entire living environment to fit their standards (e.g., special red lights).
Weird things my crunchy wife thinks are completely normal. I’m on board with all of them btw ✅ #crunchymom #nontoxic #nontoxichome #nontoxicliving #nontoxicproducts
title · beginning
Weird things my crunchy wife thinks are completely normal...
informational · middle
Weeds in our lawn because we don't use harsh fertilizers
informational · middle
Rocks under our bed to heal and protect us from EMFs...
contextual · middle
She also charges them on the ground lol
informational · middle
A whole home reverse osmosis water system so we don't drink or shower in tap water
informational · middle
Absolutely no shoes in the house so we don't bring toxins and harsh chemicals inside
informational · middle
Flicker free red lights installed throughout our entire home so we don't disrupt our circadian rhythms
informational · end
A nursery we never use because we co-sleep