@duolingo
Instagram · 10 Shot
@duolingo at 9:02 am est today (friday september 4th), i arrived to work to discover that my hq had been vandalized. while i have my suspicions on who the culprit may be, i’d like to be the bigger mascot and give them a chance to apologize before i escalate this to authorities. please leave a comment if you have any leads. your support means everything in this trying time. -Duo 💚🦉
Performance
Video #41410 · 10 Shot
[01]
The video shows the Duolingo mascot, Duo, reacting in despair to the 'vandalism' of the Duolingo headquarters. A series of quick shots reveal a banner comparing Duo to 'Temu Shrek,' a painted 'X' on the sidewalk, and a decorated fire hydrant, all while a dramatic 'No!' sound effect plays.
[02]
[03]
3MMeme clip shown in three languages@duolingo · Skit
7.8M51.5×Brand mascot twerks in animation@duolingo · Skit
7M5.5×Duolingo mascot in anime episode@duolingo · Social Show
7.2M5.6×Duo owl stares through peephole@duolingo · Character Gag
2.3M21.9×Duolingo owl teaches Toronto slang.@duolingo · Tutorial / How To
7.4M56.8×Animated Duolingo owl classroom skit@duolingo · Skit
4.5M5×Animated skit parodying video game@duolingo · Character Impersonation
2.2M35.4×Mascot reacts to K-pop news@duolingo · Trendjacking
8.3M53.2×Animated brand mascot dancing playfully@duolingo · Trendjacking
10.8M8.7×Brand mascot in menacing meme@duolingo · Character Gag
9.3M166.3×Anime cat Duolingo owl meme@duolingo
2.1M38.5×Muscular Duolingo owl meme@duolingo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
who did this 😭😭😭
Visual hook · 70%
A wide shot of the Duolingo headquarters with a large, humorous banner reading 'DUO LOOKS LIKE TEMU SHREK' and the brand mascot looking dejected on the sidewalk.
[06]
Steal this for your own video
A wide shot of with a that makes look .
[07]
The promise the opener makes, and how the video pays it back
Hook
An establishing shot that presents a familiar subject in an unexpected, negative situation, immediately creating a question in the viewer's mind ('What happened here?').
Payoff
The video concludes not with a resolution, but with the protagonist's emotional reaction, leaving the 'mystery' unsolved to drive comments and engagement.
[08]
The structural pattern this video runs on
Framework
The Comedic Tragedy
Framing a trivial or absurd situation as a serious crime or tragedy by personifying a subject, presenting 'evidence,' and ending on an exaggerated emotional reaction to generate humorous sympathy and engagement.
The Inciting Incident
A wide shot that establishes the setting, the protagonist, and the core conflict or insult, often accompanied by dramatic audio to set a mock-serious tone.
The Evidence Montage
A series of quick, consecutive shots that reveal additional details or 'evidence' related to the central conflict, building the absurdity of the situation.
The Emotional Punchline
A final, close-up shot focusing on the protagonist's exaggerated emotional reaction (sadness, shock, despair), serving as the comedic and emotional payoff.
at 9:02 am est today (friday september 4th), i arrived to work to discover that my hq had been vandalized. while i have my suspicions on who the culprit may be, i’d like to be the bigger mascot and give them a chance to apologize before i escalate this to authorities. please leave a comment if you have any leads. your support means everything in this trying time. -Duo 💚🦉
contextual · throughout
who did this 😭😭😭