The creator delivers a monologue directly to the camera, arguing against the need for a strict content niche for multi-passionate individuals. She establishes her credibility by stating she gets paid for her various interests, then introduces her two-part framework: first, having 'content pillars' (broad topics of interest), and second, unifying them with a 'North Star' (the core brand identity or elevator pitch) to create a cohesive brand.
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yall know I hit flow state when there isn’t a single cut 💀
mind you, your north star should just come naturally based off of who you are, what you’re about, your goals and mission, what you can speak about constantly etc. I never sat down and orchestrated it, it was more of a by product.
so when you really think about it just remove yourself, pretend you’re a consumer and not the creative, and ask yourself if you came to your page as a CONSUMER, what is it that you would hope to be giving?
learning how to stack and intertwine your pillars & your north star and making that part flow more seamlessly is what something I’ll be breaking down more in my live personal branding challenge that i’m hosting for yall 💗 im so excited because this will include live coaching WITH me + training videos you can watch on your own time as well 🤸🏽
comment “waitlist” to join my email list that will get first dibs when it’s pre launched 💛
Transcript
Hold a clip when I say this. Fuck your fuck ass. Okay? If you're someone who's like, I have so many interests rank things I wanna talk about and so many things I'm passionate about, but I don't know where to tier. And I don't wanna confuse people, and I also don't wanna put myself in a box. So I'm just gonna do nothing at all and stay inconsistent. Tier this is a video that you're gonna wanna save. You're gonna wanna come back to you. You wanna take notes on because that's somebody who actually gets paid to pursue their interest. I get paid to travel. I get paid to go to music festivals. I get paid to work with some of my favorite brands, but then I also make money being able to talk and educate about things that I'm super passionate about. This is exactly what you need to do. Number one, you need to have content pillars. Now the thing that everybody misses, because everyone's like content pillars, content pillars, and then you go to your social media and your shit is a fucking mess and nobody understands your vibe, is because you have content pillars, but you don't, number two, have a north star. You need a north star or your shit will fucking stink. Your North Star is a thing that makes all of your content pillars make sense. It's essentially your elevator pitch. It's essentially what you are known for. So for example, my content pillars are lifestyle, travel, fitness, social media and personal branding, money transparency, a little bit of fashion in there. Now how do I make all
