@rhode
Instagram · Carousel
@rhode rhode <3 alexandra leclerc a shimmery collection featuring our tiniest rhode blush yet, designed in collaboration with @alexandramalenaleclerc. pocket pearl comes in three reflective shades that you can turn into a charm and clip onto your bag to take everywhere. arrives september 15th at 9am PT 🖤🔒 preview the collection—exclusively on rhodeskin.com.
Performance
Video #41436 · Carousel
[01]
A four-panel collage-style promotional image for the brand 'rhode'. It features a smiling woman with wind-blown hair, showcasing a joyful and energetic vibe to announce a new product collection and a collaboration with Alexandra Leclerc.
[02]
[03]
5.3M90.5×Woman with giant lip balm@spaceboycole · Product Promo
2.5M1.2×Woman in a beach chair in the ocean surf.@rhode · Hype Teaser
2.3MSkincare products, wine, and shoes.@rhode · Product Showcase
2.5M16.9×Aesthetic skincare product launch photos.@rhode · Product Showcase
2.1MRhode product on skin poolside@rhode · Product Promo
3.5M23.9×Global advertising campaign photo dump@rhode
2.4M16.4×Rhode skincare brand Paris launch party@rhode · Event Showcase
1.1M2.9×Chic winter lifestyle photo dump@paigelorenze · Lifestyle Carousel
2.1M14.2×Aesthetic Parisian pop-up cafe event@rhode · Event Showcase
2.1M1.2×Rhode lip tint phone case advertisement.@rhode · Product Showcase
3.2M2.2×Rhode brand outdoor pop-up installation@rhode · Event Showcase
4.3M2×Rustic sign announces summer collection.@rhode · Themed Announcement[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 30%
rhode <3 alexandra leclerc
Visual hook · 70%
A dynamic four-panel collage captures immediate attention with its sense of movement and energy. The model's joyful, candid expressions and wind-blown hair create a vibrant, authentic feel, while the high-contrast, editorial lighting gives the image a polished, professional look.
[06]
Steal this for your own video
A -panel collage of that reveals through .
[07]
The promise the opener makes, and how the video pays it back
Hook
The entire single-slide post acts as the hook. A 2x2 grid of visually cohesive but distinct images creates high information density, stopping the scroll and inviting the eye to explore the different 'frames' of a single moment.
Payoff
The payoff is the holistic brand association created by the montage. The viewer synthesizes the four micro-moments into a single, powerful feeling (e.g., joy, freedom, confidence) that becomes linked with the brand name presented in the final panel.
[08]
The structural pattern this video runs on
Framework
The Static Montage Framework
Simulates a dynamic, multi-slide narrative within a single, static grid image. By presenting multiple angles of the same moment simultaneously, it creates a sense of energy, authenticity, and depth, maximizing impact without requiring the user to swipe.
Panel 1: The Direct Connection
The top-left panel establishes a direct connection with the viewer, often with eye contact, to create an immediate, personal entry point.
Panel 2: The Candid Emotion
The top-right panel captures a moment of peak, authentic emotion (e.g., laughter, surprise) with the subject often looking away, creating a sense of a real, unstaged event.
Panel 3: The Alternate Perspective
The bottom-left panel provides a different compositional angle (e.g., a profile shot) that breaks the pattern and adds artistic or stylistic variety.
Panel 4: The Branded Moment
The bottom-right panel serves as the visual anchor, often mirroring the candid energy of other panels while incorporating the brand logo or name, tying the entire mood back to the brand identity.
rhode <3 alexandra leclerc a shimmery collection featuring our tiniest rhode blush yet, designed in collaboration with @alexandramalenaleclerc. pocket pearl comes in three reflective shades that you can turn into a charm and clip onto your bag to take everywhere. arrives september 15th at 9am PT 🖤🔒 preview the collection—exclusively on rhodeskin.com.
branding · photo_0
rhode