Viral Hooks
Trending short videosFSU football power outage memes
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@offball

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@offball When the lights went before Florida State-SMU, Twitter was at its finest (like the good ole days)

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Performance

Views
90.4K
Likes
6K
Comments
9
Engagement
6.7%
Outlier
8×

Video #41650 · Carousel

FSU football power outage memesfrom @offball

[01]

Overview

A graphic-style post announcing that the power outage at a Florida State University football game led to a wave of humorous memes on Twitter, framing the event as a moment of classic internet culture. The image shows the stadium's jumbotron with the power outage announcement, and the post teases a collection of the 'best memes', likely in the following slides.

[02]

Simple outline

  1. 1Make a cultural claim.
  2. 2Show the inciting incident.
  3. 3Promise curated examples.

[03]

Related videos

[04]

Classification

Format
Concepts
News CarouselHeadlinesTrendjacking
Elements
Text OverlayTemplated Graphic LayoutGraphic Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

The FSU Power Outage Was Vintage Twitter

Verbal hook · 35%

When the lights went before Florida State-SMU, Twitter was at its finest (like the good ole days)

Visual hook · 20%

A striking image of a massive stadium jumbotron displaying an unexpected 'GAME DELAYED POWER OUTAGE' message to a full crowd, creating immediate curiosity and visual disruption.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The opening slide combines a bold, culturally relevant headline with a striking image of a specific event to create an immediate, compelling narrative hook.

Payoff

The payoff is the delivery of the promised curated list across the subsequent slides, satisfying the curiosity built by the hook. Each slide provides a small dopamine hit of humor or insight.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Event-Reaction Framework

This framework capitalizes on a timely event by framing it with a strong cultural take. It hooks the audience by promising a curated gallery of the best public reactions (memes, tweets, etc.), driving engagement through a 'best of' listicle format.

  1. 1

    The Cover Page Setup

    Slide 1 serves as a self-contained poster for the rest of the carousel. It provides the brand, the thesis statement (the cultural take), the visual proof of the event, and an explicit call-to-action that promises a list of examples on the following slides.

Themes

  • Nostalgia
  • Internet Humor
  • Current Events

Techniques

  • Graphic Design
  • Text Overlay
  • Image Framing

Trends

  • Meme Curation
  • Event Commentary

Post caption

When the lights went before Florida State-SMU, Twitter was at its finest (like the good ole days)

Text overlays

  • branding · photo_0

    OffBall

  • title · photo_0

    The FSU Power Outage Was Vintage Twitter

  • contextual · photo_0

    GAME DELAYED POWER OUTAGE

  • call-to-action · photo_0

    ...SOME OF THE BEST MEMES »

FSU football power outage memes | Viral Hooks