@nudeproject
Instagram · Skit
@nudeproject day 1 of networking in new york is a success?!?!? ephemeral store opens this saturday 12th @ 11am 42 greene street, soho, nyc imma see u there lol
@nudeproject
Instagram · Skit
@nudeproject day 1 of networking in new york is a success?!?!? ephemeral store opens this saturday 12th @ 11am 42 greene street, soho, nyc imma see u there lol
Performance
Video #41689 · Skit
[01]
The creator, acting as the founder of the clothing brand "Nude Project," stages a fictional conversation with Miranda Priestly from "The Devil Wears Prada" by intercutting his own footage with clips from the movie. He energetically pitches his brand's first pop-up store in New York, facing her iconic dismissive questions and critiques. Despite the awkward and humorous rejection, he persists, listing the event's features and comparing his brand to fashion giants before the video transitions to a promotional end card with event details.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 30%
Hey. How are you? Do you mind, like, if I leave this... Who are you?
Visual hook · 70%
An energetic man enters a room and is immediately juxtaposed with a jarring cut to Meryl Streep in a completely different, formal office setting, creating an immediate and confusing pattern interruption.
[06]
Steal this for your own video
Cut from to to create an instant pattern interruption.
[07]
The promise the opener makes, and how the video pays it back
Hook
An energetic protagonist abruptly enters the space of a powerful, unimpressed authority figure, creating an immediate clash of energies and a question of purpose.
Payoff
The protagonist delivers a final, direct call to action to the audience, having successfully communicated all key information despite the authority figure's resistance and ultimate dismissal.
[08]
The structural pattern this video runs on
Framework
The Goliath Interrogation
A protagonist pitches an idea or product to an intimidating, skeptical authority figure by embedding key information within the answers to a rapid-fire interrogation. The narrative leverages the tension of a 'David vs. Goliath' dynamic, often through parody of a known scene, to make the information delivery engaging.
The Unsolicited Intrusion
The protagonist enters the authority's domain with high energy, making a direct but informal request that establishes them as an outsider.
The Gatekeeper's Challenge
The authority figure immediately questions the protagonist's identity ('Who are you?'), establishing a power imbalance and forcing the initial pitch.
The Purpose Interrogation
The authority figure continues to probe with pointed questions ('What are you doing here?'), forcing the protagonist to reveal the key event or offer.
The Credibility Test
The authority figure challenges the protagonist's knowledge or standing within the relevant field, attempting to expose them as unqualified.
The Expert's Takedown
After the protagonist shows a weakness, the authority figure delivers a sharp, dismissive judgment on their core competency or value ('You have no style...').
The Resilient Pivot
The protagonist absorbs the criticism and immediately pivots back to the most exciting details of their pitch, demonstrating resilience and refocusing the narrative on the value proposition.
The Legacy Association
As a closing argument, the protagonist positions their brand or idea alongside universally recognized and respected 'greats' in the field, borrowing their credibility to elevate their own status.
day 1 of networking in new york is a success?!?!? ephemeral store opens this saturday 12th @ 11am 42 greene street, soho, nyc imma see u there lol
branding · end
Nude® Project
contextual · end
new york
informational · end
ephemeral store
informational · end
sept 12th
informational · end
open till dec
Hey. How are you? Do you mind, like, if I leave this Who are you? My name is Bruno. I have a clothing brand from Spain. You know, Spain, Europe, Best. And what are you doing here? We're doing our first ever funeral store in New York. SoHo, three months is gonna be legendary. I need you tier. So you don't read Runway? Not really. Not really. And before today, you had never heard of me. No. Of course I heard of you. You're the, like, the girl from the movie. Right? Anna Anna Wintour. Oh, shit. Okay. No. You have no style or sense of fashion. Well, this is awkward, I yes. But anyway, what I told you, pop up. Legendary. We're doing a rank club, a cinema night, all types of things. New York, everyone's coming. It's all me. Well, alright. Remember, Tommy Hilfig, Calvin Klein, Ralph Lauren, The Great? Nude project. I'm a see you there. I promise you. I'm a see you there.