Viral Hooks
Trending short videosThe original 'good dogs Brent' meme.
W

@weratedogs

Instagram · Carousel

@weratedogs 10 years ago today, we received a mention from a man named Brant. What followed was an interaction that has quite literally changed my life. Brant received a lot of criticism for his words that day, but 2016 was a different, more graceful internet, and he rolled with the punches. He wore the “they’re good dogs Brent” merch we sent him, his Simpson’s themed wedding cake featured Santa’s Little Helper holding a sign featuring the phrase, and best of all, 2 years later, Brant got a dog. Completing potentially the most wholesome, full circle meme to ever exist. We haven’t heard from him in a few years, but Brant, wherever you are, give Charlie a hug from us ❤️

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The edit1 shot · 4 text
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Performance

Views
7.5M
Likes
498.8K
Comments
2.4K
Engagement
6.7%
Outlier
11.1×

Video #41736 · Carousel

The original 'good dogs Brent' meme.from @weratedogs

[01]

Overview

This image is a screenshot of the viral 2016 Twitter exchange between the user Brant and the account WeRateDogs. The post commemorates the origin of the famous 'they're good dogs Brent' meme, showcasing the conversation that led to the iconic, wholesome punchline.

[02]

Simple outline

  1. 1Introduce external criticism.
  2. 2Deflect with playful humor.
  3. 3Receive logical justification.
  4. 4Deliver simple, iconic punchline.

[03]

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[04]

Classification

Format
Carousel
Concepts
Nostalgia HighlightOrigin Story CarouselScreenshot Carousel
Elements
Cross-Platform ScreenshotScreenshot as EvidenceMeme Integration
Account
Brand
Topics
Internet CultureMemesComedyNostalgia

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

they're good dogs Brent

Verbal hook · 30%

10 years ago today, we received a mention from a man named Brant.

Visual hook · 15%

The recognizable layout of a classic Twitter conversation serves as a pattern-interrupt for those familiar with the meme, immediately signaling the content's subject and creating a sense of nostalgia.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The entire post serves as the hook, presenting a complete, screenshot-based story. The opening beat within the image is an external party's direct challenge, which immediately establishes conflict and a question: 'How will they respond?'

Payoff

The payoff is the final beat, which provides a surprising and humorous resolution that is both simple and profound, creating a highly quotable and shareable moment.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Iconic Exchange

To present a complete, self-contained narrative of a conflict and its memorable resolution within a single, easily shareable asset. The structure relies on a back-and-forth dialogue that builds from a logical critique to an illogical but emotionally resonant punchline.

  1. 1

    The Challenge

    An external voice initiates a conflict by making a direct, logical criticism of the account's core premise.

  2. 2

    The Playful Parry

    The account responds not by addressing the logic, but by playfully deflecting and subtly undermining the challenger's seriousness, often with a minor, humorous error.

  3. 3

    The Rational Escalation

    The challenger doubles down on their critique, providing specific, logical evidence to support their initial claim. This serves as the setup for the final punchline.

  4. 4

    The Heart-Over-Head Punchline

    The account delivers a final, definitive statement that completely sidesteps the challenger's logic in favor of a simple, emotionally resonant, and unarguable core belief. This statement resolves the conflict and becomes the iconic takeaway.

Themes

  • nostalgia
  • humor
  • wholesomeness
  • internet history

Techniques

  • screenshot capture
  • archival content

Trends

  • meme culture
  • throwback content
  • brand storytelling

Post caption

10 years ago today, we received a mention from a man named Brant. What followed was an interaction that has quite literally changed my life. Brant received a lot of criticism for his words that day, but 2016 was a different, more graceful internet, and he rolled with the punches. He wore the “they’re good dogs Brent” merch we sent him, his Simpson’s themed wedding cake featured Santa’s Little Helper holding a sign featuring the phrase, and best of all, 2 years later, Brant got a dog. Completing potentially the most wholesome, full circle meme to ever exist. We haven’t heard from him in a few years, but Brant, wherever you are, give Charlie a hug from us ❤️

Text overlays

  • contextual · photo_0

    Brant @brant @dog_rates your rating system sucks. Just change your name to “CuteDogs”.

  • contextual · photo_0

    WeRateDogs™ @dog_rates @brant Why are you so mad Bront

  • contextual · photo_0

    Brant @brant @dog_rates well you give every dog 11s and 12s. It doesn't even make any sense.

  • contextual · photo_0

    WeRateDogs™ @dog_rates @brant they're good dogs Brent

The original 'good dogs Brent' meme. | Viral Hooks