Viral Hooks
Trending short videosBefore and after apartment transformation
E

@eloisepreen

Instagram · One Shot

@eloisepreen 1.5 years of living together later… 🤌 #apartmentaesthetic #midcenturymodern #interiordesign #beforevsafter #coupleshome

View original on Instagram

The edit1 shot · 1 text
Shots Text0:13

Performance

Views
13.5M
Likes
862.8K
Comments
487
Engagement
6.4%
Outlier
118.1×
Length · 4 Sept 2026
0:13

Video #42017 · One Shot

Before and after apartment transformationfrom @eloisepreen

[01]

Overview

The video showcases a dramatic before-and-after transformation of an apartment. It opens with a view of an empty, unfurnished space accompanied by the text 'let's move in together,' then transitions to a montage of clips revealing the same space fully decorated in a cozy, warm, mid-century modern style.

[02]

Simple outline

  1. 1State aspirational premise
  2. 2Execute dramatic transition
  3. 3Reveal transformed result

[03]

Related videos

[04]

Classification

Format
Concepts
Before/After TransformationLifestyle Showcase
Elements
Montage EditingMood LightingText OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 60%

“let’s move in together”

Visual hook · 40%

An empty, unfurnished apartment with a raw concrete pillar, creating a visual contrast and setting up the expectation of a transformation.

[06]

Hook template

Steal this for your own video

let's [shared journey action] together

  • — let's build this business together
  • — let's lose the weight together
  • — let's learn this skill together

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Present an unrefined "before" state paired with a text overlay stating a relatable, forward-looking intention. This establishes an emotional context and creates anticipation for the outcome.

Payoff

The final sequence delivers the visual and emotional satisfaction promised by the hook, showcasing the successful realization of the initial aspiration.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Aspirational Transformation

Juxtaposing a raw "before" state, defined by a relatable goal, with a polished "after" state, using a dramatic audio-visual shift to signal the transformation and maximize emotional impact.

  1. 1

    The Relatable Starting Point

    Visually establish the initial, unrefined state using simple shots. A contrasting, often lighthearted audio track sets a baseline mood that will be deliberately broken later.

  2. 2

    The State-Change Catalyst

    A sharp, decisive edit (like a hard cut) that is perfectly synchronized with a dramatic shift in the audio. The music changes instantly to a track that embodies the mood and aesthetic of the final state, signaling the completion of the transformation.

  3. 3

    The Immersive Payoff

    A series of dynamic, sweeping camera movements that reveal the final, transformed state. The camera explores the result from multiple angles and distances, allowing the viewer to fully appreciate the details and the scale of the change.

Themes

  • Transformation
  • Nesting
  • Relationships
  • Home Making

Techniques

  • Before and After
  • Mood Lighting
  • Montage

Trends

  • Apartment Glow Up
  • Aesthetic Home Tours

Post caption

1.5 years of living together later… 🤌 #apartmentaesthetic #midcenturymodern #interiordesign #beforevsafter #coupleshome

Text overlays

  • contextual · beginning

    “let’s move in together”

Before and after apartment transformation | Viral Hooks