@rarebeauty
Instagram · Speaker address
@rarebeauty Soft Pinch Liquid Blush partner edition: one dot, endless impact. Shop the blush that makes a difference only @sephora and rarebeauty.com
Trending short videosHusband does makeup challenge fail
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- Engagement
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Video #4208 · Speaker address
Husband does makeup challenge failfrom @rarebeauty
[01]
Overview
The creator introduces a challenge for her husband to apply Rare Beauty blush on her, inspired by a video of Benny Blanco doing Selena Gomez's makeup. Her husband confidently applies an excessive amount of the blush, resulting in a comical 'clown face' look. As he attempts to blend it, they discuss the process, with the creator pointing out the product's high pigmentation and the husband humorously defending his technique before joking that he's better than the original artist.
[02]
Simple outline
- 1Establish the challenge
- 2Show confident but flawed execution
- 3Reveal exaggerated result
- 4Deliver final boastful comparison
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 60%
So I saw Benny do Selena's makeup, so I'm gonna have my husband try it with the Rare Beauty blush.
Visual hook · 40%
Picture-in-picture overlay showing the inspiration video of Benny Blanco and Selena Gomez, alongside a close-up shot of the couple.
[06]
Hook template
Steal this for your own video
I saw do , so I’m going to have my try it with .
- — I saw a chef make pasta from scratch, so I’m going to have my boyfriend try it with a pasta maker.
- — I saw a professional organizer reset a closet, so I’m going to have my roommate try it with storage bins.
- — I saw a florist build a bouquet, so I’m going to have my dad try it with grocery-store flowers.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A pop-culture-inspired challenge is declared, pitting an amateur against a professional's task, creating immediate viewer anticipation for the outcome.
Payoff
The narrative is brought full circle by comparing the amateur's disastrous result to the professional's, punctuated by a final, confident boast from the amateur that solidifies the comedic persona.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Novice Challenge
An amateur confidently attempts a task typically performed by a professional, with the entertainment value derived from the comical gap between their self-perception and the actual result.
- 1
The Expert Proclamation
The amateur participant expresses unearned confidence and begins the task using incorrect techniques, establishing dramatic irony and setting up the expectation of failure.
- 2
The Disastrous First Pass
The initial attempt results in an obvious and comical failure, which is immediately pointed out by the subject, creating the central conflict and humor.
- 3
The Transparent Excuse
The amateur attempts to justify the initial failure with a flimsy excuse while simultaneously trying to correct the mistake, often compounding the error.
- 4
The Unearned Victory Lap
The final, comically bad result is revealed, while the amateur proudly presents it as a success, maximizing the comedic dissonance between perception and reality.
Themes
Techniques
Trends
Post caption
Soft Pinch Liquid Blush partner edition: one dot, endless impact. Shop the blush that makes a difference only @sephora and rarebeauty.com
Transcript
I saw Benny do Selena's makeup, so I'm gonna have my husband try it with the rank beauty blush. I know exactly what I'm doing. So Okay. Because worst, you wanna pat it. You don't blend it in yet. You are blending it. You wanna pat it first. That's You don't want clown face. It's giving clown face. No. Wait. Worst the process. We learn. Oh, you learn not to put You know what I mean? It was just to show you the color. Oh, okay. Then good at that. Wait. That's that's that's that's how you got this. Way too much blush. Way too much. It's very pigmented. No you gotta go with the very little one. Yeah. Tier. We're good. Benny ain't got nothing on me. Benny has Selena. He ain't got nothing on me.