Viral Hooks
Trending short videosAfter then before home tour
I

@im_ericwang

Instagram · Vlog

@im_ericwang Finally saying goodbye to our 1958 rental home 🥲 This amazing midcentury space taught me to slow down, shifted my perspective on design, and most importantly allowed me to grow as an individual, partner, and cat dad. I’ll never forget my 2 years here :) #midcenturymodern #home #decor #interiordesign #homedesign

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The edit1 shot · 0 text
Shots0:17

Performance

Views
1.3M
Likes
68K
Comments
352
Engagement
5.4%
Outlier
1.9×
Length · 6 Jun 2026
0:17

Video #42125 · Vlog

After then before home tourfrom @im_ericwang

[01]

Overview

The creator presents a reverse before-and-after tour of their home. For each room—living room, dining area, kitchen, bedrooms, and office—the video first shows the fully decorated space and then cuts to an identical shot of the same room completely empty, showcasing the transformation.

[02]

Simple outline

  1. 1Present the ideal state
  2. 2Contrast with the blank slate
  3. 3Systematically repeat the contrast
  4. 4End with an emotional departure

[03]

Related videos

[04]

Classification

Format
Concepts
Before/After TransformationLifestyle Showcase
Elements
Montage EditingMatch CutMood Music

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

That's the way every day good.

Visual hook · 85%

A high-angle wide shot of a fully furnished, aesthetically pleasing mid-century modern living room with warm lighting, wood-paneled ceilings, and large windows.

[06]

Hook template

Steal this for your own video

Open on a [wide/close-up] shot of a fully [transformed result] [space/object], then cut to the exact same frame — completely [before state].

  • — Open on a wide shot of a fully styled, plant-filled bohemian bedroom with golden-hour light pouring in, then cut to the exact same frame — completely bare walls and an empty floor.
  • — Open on a close-up shot of a fully plated, restaurant-quality charcuterie spread arranged on a marble board, then cut to the exact same frame — just the empty board and raw ingredients.
  • — Open on a wide shot of a fully organized, color-coded home gym with mounted equipment and rubber flooring, then cut to the exact same frame — a cluttered, empty garage with nothing on the walls.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Aspirational Showcase: The video opens with the most visually impressive 'after' state to immediately establish value and hook the viewer with an aspirational image.

Payoff

The Narrative Close: The final sequence breaks the pattern slightly by adding a human or narrative element to the 'before' state (e.g., a person leaving, an item being packed away), providing emotional closure and a definitive end to the story.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Transformation Rewind

Systematically showcasing a series of 'after' states, then immediately revealing their corresponding 'before' states to create a powerful sense of transformation and nostalgia.

  1. 1

    The Comparative Gauntlet

    A rapid succession of sequences where different subjects or areas are shown in their final, transformed state, followed by a quick cut to their original, raw state. This repetition builds a cumulative effect of the total transformation.

Themes

  • Transformation
  • Nostalgia
  • Moving
  • Home

Techniques

  • Match Cut
  • Montage

Trends

  • Home Tour
  • Before and After

Post caption

Finally saying goodbye to our 1958 rental home 🥲 This amazing midcentury space taught me to slow down, shifted my perspective on design, and most importantly allowed me to grow as an individual, partner, and cat dad. I’ll never forget my 2 years here :) #midcenturymodern #home #decor #interiordesign #homedesign

Transcript

That's the way every day good. Every time we've no control. If the sky is rank and white, if the ground is black and yellow.

After then before home tour | Viral Hooks