@jobeyhon
Instagram · Vlog
@jobeyhon what doesn’t kill you …
@jobeyhon
Instagram · Vlog
@jobeyhon what doesn’t kill you …
Performance
Video #42235 · Vlog
[01]
The creator recounts a transformative 10-day trip to the Himalayas, detailing challenges like altitude sickness and a storm. She explains how this experience, free from distractions, led her to pursue her passion for art, connecting this origin story to her first art collection and announcing the release of limited edition prints to commemorate the anniversary.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 20%
Nepal
Verbal hook · 25%
A year ago, I went on a ten day trip to the Himalayas.
Visual hook · 55%
A quick cut from the creator speaking to a striking portrait of a holy man (Sadhu) in a mountainous landscape.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera personal anecdote that establishes a specific time and place, creating an immediate story hook.
Payoff
The Anniversary Offering. Connects the past story to a present-day, time-sensitive event (like a product launch or announcement), framing it as a commemoration of the journey and providing a clear call to action.
[08]
The structural pattern this video runs on
Framework
The Epiphany Engine
This framework transforms a personal story of hardship and self-discovery into a compelling origin story for a product, project, or idea. It leverages a classic transformation narrative to build an emotional connection before introducing a call to action.
The Adventure Premise
Establishes the context of a significant past event or journey, setting the stage for the narrative.
The Gauntlet of Hardship
Details a series of escalating external and internal challenges faced during the event to build narrative tension and audience empathy.
The Forced Introspection
Describes the moment when the external pressures lead to a profound internal shift or realization, stripping away distractions and forcing self-reflection.
The Survivor's Vow
Articulates a clear, life-altering decision or promise made as a direct result of the hardship and introspection.
The Creative Manifestation
Presents the tangible outcome or creation that directly fulfills the vow, visually connecting the struggle to a positive result.
what doesn’t kill you …
contextual · beginning
Nepal
contextual · middle
BABY BLUE
contextual · middle
PASTEL VIOLET
branding · end
jobey
Year ago, I went on a ten day trip to the Himalayas. It involved riding horses up to the border of Tibet. I had never ridden a horse before, and on the first day, we got caught in a crazy storm, and it's freezing. I good altitude sickness, and the worst part about that was nine days to go. But somewhere in these ten days, and I can't really tell you at exactly what point, I ran out of distractions. When you're up in the mountains, it's just you and your thoughts. You start to think about your life quite a lot. And I thought to myself, if I ever make it out of here, I'm gonna go back back and do something I actually really love no matter how ridiculous. And for me, that was arts. So I came bad, and the first collection I painted was actually my Nepal collection, these three pieces. And to mark this one year anniversary since this trip, I'm gonna be releasing some limited edition silk screen prints. They'll be out on June 30.