Viral Hooks
Trending short videosRelatable meme about hair treatment
J

@jessica_alcazar_alisados

TikTok · One Shot

@jessica_alcazar_alisados Seria jajaja cabello Bonito 24/7 #alisados ​​#alisadosconkeratina #alisadosinformol #Alisadora #marketingsocial #humor #marketingtips #marketing #cabellobonito #productosdebelleza

View original on TikTok

The edit1 shot · 1 text
Shots Text0:11

Performance

Views
13.7M
Likes
702.4K
Comments
15.5K
Engagement
5.2%
Outlier
78.6×
Length · 24 Aug 2023
0:11

Video #4249 · One Shot

Relatable meme about hair treatmentfrom @jessica_alcazar_alisados

[01]

Overview

The video uses a clip of the horror movie character Chucky to humorously depict the feeling of satisfaction after getting a hair straightening treatment. A text overlay provides the context, showing Chucky from behind before he turns to the camera with a creepy smile while flipping his hair.

[02]

Simple outline

  1. 1State relatable scenario
  2. 2Tease the outcome
  3. 3Deliver surprising comedic reveal

[03]

Related videos

[04]

Classification

Format
Concepts
Relatable One Shot
Elements
Text OverlayTrending Audio

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 60%

yo despues de mi Alisado

Visual hook · 40%

The video opens on the back of the recognizable, bright red hair of the Chucky doll, creating immediate curiosity. The visual hook is the quick turn to reveal the doll's creepy, smiling face, which provides a humorous and unexpected contrast to the beauty-related text.

[06]

Hook template

Steal this for your own video

me after [self-improvement event or treatment]

  • — me after my [first gym session in months]
  • — me after [finally cleaning my entire apartment]
  • — me after [a fresh haircut and beard trim]

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A text overlay presents a common, self-satisfied experience, immediately creating a relatable context for the viewer.

Payoff

The payoff is the comedic shock and satisfaction from the unexpected juxtaposition of the relatable feeling with the absurd visual, making the content highly shareable as a meme.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Relatable Subversion Loop

Juxtaposing a highly relatable scenario stated in text with an unexpected and comically inappropriate visual reveal, structured as a perfect loop to encourage re-watching.

  1. 1

    The Anonymous Tease

    An obscured or partial view of the subject is shown, aligning with the premise but hiding the subject's identity to build anticipation for the reveal.

  2. 2

    The Ironic Reveal

    The subject performs a sudden, dynamic action (like a head turn) to reveal their identity, which is a comically inappropriate or unexpected character, creating a humorous subversion of the viewer's expectation.

  3. 3

    The Cyclical Reset

    The subject returns to the initial obscured position, allowing the video to loop seamlessly and reinforcing the repetitive or obsessive nature of the feeling described in the hook.

Themes

  • Self-care
  • Humor
  • Relatability
  • Beauty standards

Techniques

  • Meme format
  • Juxtaposition

Trends

  • Using pop culture clips for memes
  • Relatable humor

Post caption

Seria jajaja cabello Bonito 24/7 #alisados ​​#alisadosconkeratina #alisadosinformol #Alisadora #marketingsocial #humor #marketingtips #marketing #cabellobonito #productosdebelleza

Text overlays

  • title · throughout

    yo despues de mi Alisado 💁‍♀️🥰

Relatable meme about hair treatment | Viral Hooks