@mirandadoesbrands
TikTok · Split screen
@mirandadoesbrands If I were launching a brand for Bella Hadid it would be the horse girl brand to rebrand horse girls forever #marketing #brandstrategy #horsegirl #horseriding #bellahadid
Trending short videosPitches hypothetical celebrity brand concept
The edit1 shot · 4 text
Shots Text0:45
Performance
- Views
- 246.2K
- Likes
- 25.9K
- Comments
- 220
- Engagement
- 10.6%
- Outlier
- 64.4×
- Length · 17 Sept 2026
- 0:45
Video #42492 · Split screen
Pitches hypothetical celebrity brand conceptfrom @mirandadoesbrands
[01]
Overview
The creator pitches a hypothetical brand concept for celebrity Bella Hadid called "Open Country," an equestrian apparel line. She identifies a market gap for modern, functional horse-riding wear, contrasting it with outdated styles and comparing the opportunity to successful rebrands in cycling, running, and golf. The creator outlines the brand's target audience, product strategy, and a community-based marketing plan involving branded rides, positioning it as the "Rapha of horse riding."
[02]
Simple outline
- 1State an obvious problem
- 2Propose a specific solution
- 3Detail the brand's world
- 4Cast a powerful vision
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
CELEBRITY BRAND I WISH EXISTED Bella Hadid
Verbal hook · 45%
Celebrity brand I wish existed, Bella Hadid.
Visual hook · 5%
A high-quality, editorial-style photo of Bella Hadid on a horse serves as the background, immediately establishing the video's subject and aesthetic. The creator is visible in the bottom third of the screen, creating a layered visual composition.
[06]
Hook template
Steal this for your own video
CELEBRITY BRAND I WISH EXISTED:
- — CELEBRITY BRAND I WISH EXISTED: Zendaya
- — CELEBRITY BRAND I WISH EXISTED: Roger Federer
- — CELEBRITY BRAND I WISH EXISTED: Rihanna (Part 2)
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Pose a speculative 'what if' scenario involving a well-known entity or topic to create immediate intrigue and frame the video's premise.
Payoff
The Aspirational Anchor. Summarize the entire concept with a powerful, high-status analogy and a personal endorsement, making the hypothetical idea feel both visionary and achievable.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Hypothetical Brand Pitch
Proposing a detailed, well-reasoned business or brand concept for a public figure by identifying a clear market gap and outlining a complete vision from product to community.
- 1
The Market Gap Indictment
Establish a clear problem or outdated standard within a niche, using visual evidence of the 'before' state and successful analogs from other fields to prove a clear opportunity exists.
- 2
The Concept Reveal
Introduce the hypothetical solution, giving it a name and a core purpose that directly addresses the previously identified problem.
- 3
The Brand World-Building
Flesh out the concept by defining its core identity (what it is and isn't), its ideal customer archetype, and its product strategy, creating a tangible and desirable universe around the idea.
- 4
The Community Flywheel
Outline a specific strategy for building community and engagement beyond the core product, demonstrating a plan for long-term growth and cultural relevance by borrowing a proven model.
Themes
Techniques
Trends
Post caption
If I were launching a brand for Bella Hadid it would be the horse girl brand to rebrand horse girls forever #marketing #brandstrategy #horsegirl #horseriding #bellahadid
Text overlays
title · beginning
CELEBRITY BRAND I WISH EXISTED
title · beginning
Bella Hadid
branding · middle
OPEN COUNTRY
informational · end
Rapha of horse riding
Transcript
Celebrity brand I wish existed, Bella Hadid. We all know by now that Bella is a horse girl, so tell me why riding clothes still look like this when every other sport has had a rebrand. Rafa did cycling. Bandit did running. Melbourne did golf. So why doesn't Bella do horse riding? So she launches a brand called Open Country, and it's basically an alternative to the buttoned up good money equestrian aesthetic for those who can't quite pull off cosplaying a cowboy. Instead, it's for the outdoorsy girls who hike one weekend, horse ride the best. And she launches with a range of functional products equally suited to a short ride out in the suburbs or a five day or a farming tier in Kyrgyzstan. We would borrow from cycling's community playbook. We would organize these monthly branded rides outside New York, LA, and London for all the former or aspiring horse girls who now have a laptop job and they're just desperate for a hobby that gets them outside. Could this be the Raffer of horse riding? I'm not even joking. I kind of wanna launch this one.