@1acommittee
Instagram · Carousel
@1acommittee 📣 JOIN US — OAKLAND + NYC + LA ACTIONS **NOTE NEW LA LOCATION** ➤ OAKLAND SUNDAY 9/20 5PM CA Attorney General’s Office 1515 Clay Street, Oakland ➤ NEW YORK MONDAY 9/21 9AM NY Attorney General’s Office 28 Liberty Street, NYC ➤ LOS ANGELES TUES 9/22 10AM **NOTE NEW LOCATION, PARAMOUNT NOT WGA** Paramount Studios 5555 Melrose Ave, LA SIGN + SHARE: NoParamountConcessions.com
Performance
Video #42763 · Carousel
[01]
An informational graphic featuring a screenshot of a tweet from actor Mark Ruffalo. The tweet urges California's Attorney General to reject a deal with Paramount, supported by a 'BREAKING' news banner, serving as a call to action for social and political activism.
[02]
[03]
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1M395.7×Political graphic about wild horses@zephzoid · Public Service Announcement[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
BREAKING: AGs split over Paramount concessions
Verbal hook · 45%
Don't you dare @AGRobBonta, do not cave.
Visual hook · 10%
High-contrast graphic design featuring a recognizable celebrity's tweet screenshot. The bold red background and 'BREAKING' news banner create a sense of urgency and importance.
[06]
Steal this for your own video
BREAKING: split over
[07]
The promise the opener makes, and how the video pays it back
Hook
Leverages a screenshot of a post from a recognizable, authoritative figure to instantly capture attention and borrow credibility.
Payoff
Delivers a clear, direct command within the primary text, which is then expanded upon with specific, actionable steps (e.g., event details, URLs) in the post's caption.
[08]
The structural pattern this video runs on
Framework
The Urgent Endorsement
Combines a high-authority third-party endorsement (e.g., a celebrity tweet) with a 'breaking news' frame on a single slide to create an immediate sense of urgency, credibility, and importance.
The Authority Voice
Presents the core message through a direct quote or screenshot from a trusted third party, making the argument feel externally validated rather than self-promotional.
The Data-Backed Plea
Integrates specific numbers and social proof directly into the authoritative text to quantify the movement and justify the emotional appeal.
The News Frame
Adds a bold, news-style banner below the main content to contextualize the information as a timely, breaking development, demanding immediate attention.
📣 JOIN US — OAKLAND + NYC + LA ACTIONS **NOTE NEW LA LOCATION** ➤ OAKLAND SUNDAY 9/20 5PM CA Attorney General’s Office 1515 Clay Street, Oakland ➤ NEW YORK MONDAY 9/21 9AM NY Attorney General’s Office 28 Liberty Street, NYC ➤ LOS ANGELES TUES 9/22 10AM **NOTE NEW LOCATION, PARAMOUNT NOT WGA** Paramount Studios 5555 Melrose Ave, LA SIGN + SHARE: NoParamountConcessions.com
informational · photo_0
Mark Ruffalo @MarkRuffalo Don't you dare @AGRobBonta, do not cave. 5670 film makers put their necks on the line for you to fight this merger. Another 75,000+ and counting have signed to tell you not to concede in just 3 weeks. You work for the people -- the very people who will be hurt if you let this lousy deal filled with empty promises go forward. Please sign to send a message to the AG's and Paramount. Reject the deal. The people don't want it!
title · photo_0
BREAKING: AGs split over Paramount concessions
branding · photo_0
COMMITTEE FOR THE 1ST AMENDMENT (1A)