@nymag
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@nymag The #LookBook goes to the first day of preschool, where the city’s universal-2K program’s inaugural class joined Friends of Crown Heights Educational Center. Tap the link in our bio to see more. Photos: @frankiealduino Interviews by: Maggie Duffy and @jrellosa
Performance
Video #43048 · Carousel
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This is an editorial-style photograph of a young girl named Ivy K. from Brownsville, dressed for her first day of preschool. The image is part of a 'Look Book' feature for New York Magazine, showcasing her outfit and confident demeanor against a clean studio background with prominent text overlays identifying her and the feature's title.
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753.1K1.8×Woman in white lace top posing@paigelorenze · Milestone Celebration
21.3M1464.6×Woman in tan jacket posing@gap · Inspo Lookbook
422K7.6×Outfit of the day showcase@kennadilaine · Product Showcase
204.7K55.3×Woman posing on NYC crosswalk@rileyj · Lifestyle Showcase
344.7K7.6×Quick work outfit change montage@clarainfante · Lifestyle Showcase
910.8K2.2×Woman in sunglasses posing by water@paigelorenze · Lifestyle Showcase
519K29.9×Creator showcases a complete outfit@kennadilaine · Lifestyle Showcase
1.8M4.8×Quick cuts showing off outfit@kennadilaine · Lifestyle Showcase
577.2K1.7×Woman in vintage Nike sweatshirt posing outdoors.@parke · Inspo Lookbook
1.7M5.7×Woman in white on grand villa staircase.@annaxsitar · Lifestyle Showcase
177.1K6.5×Woman poses on steps with funny text.@amandaaafowler · Statement Carousel
417.6K1.3×Woman in sweatshirt enjoying sun on bridge@parke · Lifestyle Showcase[04]
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What stops the scroll in the first 3 seconds
Title hook · 50%
THE LOOK BOOK GOES TO The First Day Of Preschool
Verbal hook · 35%
The #LookBook goes to the first day of preschool
Visual hook · 15%
A young child is captured in a full-body portrait with a confident, serious expression, creating a striking juxtaposition that immediately grabs attention. The clean, editorial studio setting and stylish outfit further enhance the visual impact.
[06]
Steal this for your own video
THE GOES TO
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The promise the opener makes, and how the video pays it back
Hook
The first slide serves as a complete 'title card' and 'first chapter' in one. It hooks the viewer with a compelling, high-quality portrait while simultaneously framing the entire series with a prominent thematic title, promising a curated collection.
Payoff
The payoff is the promise of a collection. The single, well-executed example creates an appetite to see more, driving the user to swipe through the (implied) rest of the series or follow the caption's call-to-action to view the full collection.
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The structural pattern this video runs on
Framework
The Thematic Portrait Series
Establishes a strong, unifying theme on the first slide which acts as a 'cover page' for a collection. Each subsequent (implied) slide would feature a new individual that fits the theme, using a consistent visual and text-overlay formula to create a cohesive, collectible series.
The #LookBook goes to the first day of preschool, where the city’s universal-2K program’s inaugural class joined Friends of Crown Heights Educational Center. Tap the link in our bio to see more. Photos: @frankiealduino Interviews by: Maggie Duffy and @jrellosa
contextual · photo_0
Ivy K. 2K, Brownsville
title · photo_0
New York THE LOOK BOOK GOES TO The First Day Of Preschool