Viral Hooks
Trending short videosHappy short-legged golden retriever in park
W

@weratedogs

Instagram · Carousel

@weratedogs This is Cooper. He is built this way by necessity. If his legs were any longer, he would be too powerful. 13/10 (follow @coopersjournal) (Yes he’s healthy! And he’s not a mixed breed. He was tested for two types of dwarfism and both came back negative. Just in case, he’s definitely not being bred, and he gets “everything he needs to have a happy and amazing life.” He’s just 100% a happy, healthy lil guy. If you have any other questions, there’s more info on his page!)

View original on Instagram

Performance

Views
3M
Likes
199K
Comments
1.1K
Engagement
6.7%
Outlier
4×

Video #43061 · Carousel

Happy short-legged golden retriever in parkfrom @weratedogs

[01]

Overview

A photograph of a golden retriever named Cooper, who has noticeably short legs, standing happily in a park. The post, from a curator account, introduces the dog and uses a humorous caption to highlight his unique appearance while also reassuring viewers of his health.

[03]

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[04]

Classification

Format
Carousel
Concepts
Character ProfileLifestyle Showcase
Elements
Shallow Depth of Field
Account
CuratorPersonal Brand
Topics
Pets & AnimalsLifestyle

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 80%

This is Cooper. He is built this way by necessity. If his legs were any longer, he would be too powerful.

Visual hook · 20%

An endearing golden retriever with unusually short legs, creating a cute and visually distinct subject that immediately captures attention.

[06]

Hook template

Steal this for your own video

This is [name of subject]. [He/She/It] is built this way by necessity. If [his/her/its] [distinctive trait] were any [bigger/longer/stronger], [he/she/it] would be too [absurd consequence].

  • — This is Marcus, my 80-year-old neighbor. He is built this way by necessity. If his handshake were any stronger, he would be too dangerous.
  • — This is my sourdough starter. It is built this way by necessity. If it were any more active, it would be too powerful for my kitchen.
  • — This is our office's oldest printer. It is built this way by necessity. If its paper jams were any more frequent, it would be too self-aware.

Themes

  • Animal appreciation
  • Uniqueness
  • Positivity
  • Pet health

Techniques

  • Natural lighting
  • Shallow depth of field
  • Eye-level perspective

Trends

  • Pet feature accounts
  • Cute animal content

Post caption

This is Cooper. He is built this way by necessity. If his legs were any longer, he would be too powerful. 13/10 (follow @coopersjournal) (Yes he’s healthy! And he’s not a mixed breed. He was tested for two types of dwarfism and both came back negative. Just in case, he’s definitely not being bred, and he gets “everything he needs to have a happy and amazing life.” He’s just 100% a happy, healthy lil guy. If you have any other questions, there’s more info on his page!)

Happy short-legged golden retriever in park | Viral Hooks