@angus.sewell
Instagram · Greenscreen Talking Head
@angus.sewell Per usual if you want the prompts comment “funnel” and I’ll send em your way #ai #buildwithai #vibecoding
Trending short videosAI sales funnel tutorial
The edit1 shot · 11 text
Shots Text1:01
Performance
- Views
- 442.6K
- Likes
- 10.2K
- Comments
- 4.8K
- Engagement
- 3.4%
- Outlier
- 25.6×
- Length · 24 Sept 2026
- 1:01
Video #43333 · Greenscreen Talking Head
AI sales funnel tutorialfrom @angus.sewell
[01]
Overview
The creator deconstructs the controversial but effective quiz-based sales funnel used by Hims & Hers, which led to an FTC lawsuit. He then provides a step-by-step tutorial on how to ethically replicate this strategy by using AI prompts to analyze CRM data, generate buyer archetypes, build a dynamic quiz to segment prospects, and route them to personalized landing pages and offers.
[02]
Simple outline
- 1Hook with controversial case study
- 2Propose an ethical 'heist'
- 3Provide a step-by-step blueprint
- 4Show the personalized result
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 40%
Vibe code a self learning sales machine
Verbal hook · 60%
So it turns out the most illegal sales funnel is also the most effective one.
Visual hook
A close-up of the creator speaking directly to the camera, overlaid on a stylized brand advertisement for 'hims & hers', creating immediate visual context and intrigue.
[06]
Hook template
Steal this for your own video
So it turns out the most to is also the most effective one.
- — So it turns out the most controversial approach to getting fit is also the most effective one.
- — So it turns out the most controversial approach to saving money is also the most effective one.
- — So it turns out the most controversial approach to growing a garden is also the most effective one.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Begin with a provocative, high-stakes claim about a 'forbidden' or 'illegal' but highly effective method, using a real-world example to establish credibility and create an immediate knowledge gap.
Payoff
Resolve the initial controversy by explicitly stating how this replicated method avoids the pitfalls of the original example, followed by an empowering call to action for the viewer to implement the blueprint.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Ethical Heist Blueprint
The video deconstructs a controversial but effective real-world strategy, then provides a step-by-step, actionable guide for viewers to ethically replicate the underlying mechanics for their own purposes.
- 1
The Heist Proposal
Pivot from the cautionary tale to an aspirational challenge, asking if the core mechanics of the controversial method can be 'stolen' and repurposed ethically.
- 2
The Foundation: Reverse-Engineering
Detail the first phase of the blueprint: analyzing existing data to extract core patterns and create foundational categories (e.g., 'archetypes'). This grounds the solution in data and provides the first actionable step.
- 3
The Tool: System Design
Detail the second phase: using the extracted patterns to design the primary tool or system (e.g., a quiz, a filter, a diagnostic) that will sort new inputs into the predefined categories.
- 4
The Engine: Dynamic Application
Explain the underlying mechanism that makes the system work in real-time, showing how it dynamically processes information to guide users toward a specific outcome.
- 5
The Payoff: Personalized Experience
Reveal the ultimate result of the system: a series of unique, hyper-personalized outcomes tailored specifically to each category, demonstrating the power and value of the method.
Themes
Techniques
Trends
Post caption
Per usual if you want the prompts comment “funnel” and I’ll send em your way #ai #buildwithai #vibecoding
Text overlays
title · beginning
Vibe code a self learning sales machine
branding · beginning
hims & hers
informational · middle
FTC and States Act Against Hims & Hers for Deceptive and Unlawful Privacy Practices
informational · middle
Hims misled consumers and violated their privacy, FTC alleges in a lawsuit
informational · middle
Utah sues Hims & Hers for charging consumers without consent and sharing private health data
contextual · middle
Buyer archetypes
contextual · middle
Not sponsored lol
informational · middle
PROMPT 1 - BUYER ARCHETYPES
informational · middle
PROMPT 2 - QUIZ MAP
informational · middle
PROMPT 3 - BUILD THE FUNNEL
contextual · end
Image 2 - Hers Anxiety & Depression Intake Flow Final
Transcript
It turns out tier most illegal sales funnel is also the most effective one. Look up why Hims and Hers is getting sued by the FTC. It's because of these fucking quizzes that they'd put you through. Shit must have been way too effective, dude. Oh, can we, like, steal this method, dude? Have your AI analyze the shit out of every single contact in your CRM using this prompt. Have it return a series of different archetypes. You know, different types of buyers that have bought from you. This is the system we're trying to build. So give this prompt to Ripper Roni. We wanna build a quiz like this that we will run ads to. And as your prospects go through the quiz, we'll try and identify which of the archetypes the prospect is. Archetypes tier prospect is based on how they answer the questions. Using this new JEV model, you know the thing I keep fucking talking about? And then slowly start to route them to the perfect questions for them. And then the perfect landing page with the perfect sales offer for them, which you could build all of that with this problem. Angus, I don't wanna get sued by the FTC. Don't worry, bro. Creating a sick ass quiz funnel is totally chill. It's only illegal when you get them to buy controlled substances right after. Get out there, big dog. Go create the sickest customer experience you can think of. Make sure to follow your boy, dude. I'll keep shitposting shit like this for free.