@americana.pipedream
Instagram · Carousel
@americana.pipedream Friendly reminder that the US Forest Service uses 105mm howitzers for avalanche control.
@americana.pipedream
Instagram · Carousel
@americana.pipedream Friendly reminder that the US Forest Service uses 105mm howitzers for avalanche control.
Performance
Video #43439 · Carousel
[01]
This is a two-panel meme using a popular format from the show iCarly. The top panel shows two characters asking 'Um...whatcha got there?', and the bottom panel shows a character (whose face is replaced by the US Forest Service logo) with an ostrich, a howitzer, and the text 'A smoothie.' The meme's purpose is to humorously share the surprising fact that the Forest Service uses artillery for avalanche control, as stated in the caption.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
Um...whatcha got there?
Verbal hook · 10%
Friendly reminder that the US Forest Service uses 105mm howitzers for avalanche control.
Visual hook · 60%
The visual hook is the surreal juxtaposition of characters from a teen sitcom, an ostrich, the official US Forest Service logo, and a military howitzer. This unexpected and illogical combination creates immediate curiosity and humor.
[06]
Steal this for your own video
Two-panel visual: Top— look toward something off-frame. Bottom—reveal beside , framed as if nothing is unusual.
[07]
The promise the opener makes, and how the video pays it back
Hook
The first panel/slide establishes a scenario of suspicion by having one party directly question another about what they are holding or doing, creating immediate curiosity.
Payoff
The payoff is the comedic resolution generated by the extreme contrast between the visual evidence on the second panel/slide and the character's verbal denial.
[08]
The structural pattern this video runs on
Framework
The Absurd Deflection
A two-part structure that builds humor by juxtaposing a suspicious inquiry with a comically inadequate and false explanation for a visually absurd or unexpected object.
The Suspicious Inquiry
Uses a direct, informal question from an observer's perspective to create narrative tension and set up the expectation of a reveal.
The Absurd Reveal & Deflection
Simultaneously reveals the surprising or absurd 'thing' in question while the subject provides a blatant, mundane lie as a deflection, creating a comedic punchline.
Friendly reminder that the US Forest Service uses 105mm howitzers for avalanche control.
contextual · photo_0
Um...whatcha got there?
contextual · photo_0
A smoothie.