@sesamestreet
Instagram · Speaker address
@sesamestreet Be prepared! There’s a monster at the end of this!!! 🫣
@sesamestreet
Instagram · Speaker address
@sesamestreet Be prepared! There’s a monster at the end of this!!! 🫣
Performance
Video #43495 · Speaker address
[01]
The creator, as the character Grover, reacts in panic to an on-screen text overlay that warns of a monster at the end of the video. He directly addresses the viewer, pleading with them to scroll away or close the app to prevent reaching the end. As the video progresses and the viewer continues to watch, his desperation escalates until he finally reaches the end, realizes he's the only one there, and concludes he must be the monster, only to be surprised by two other monsters appearing behind him.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
There is a monster at the end of this video
Verbal hook · 40%
What? A monster at the end of this video?
Visual hook
A bright blue, furry puppet (Grover) with large, expressive eyes is shown against a stark white background, tilting his head in a curious and engaging manner.
[06]
Steal this for your own video
There's a at the end of this .
[07]
The promise the opener makes, and how the video pays it back
Hook
An on-screen text overlay states a compelling and slightly threatening promise about what will happen at the video's conclusion, immediately establishing a suspense loop and a clear reason to watch until the end.
Payoff
The initially promised element suddenly appears, interrupting and subverting the false conclusion with a final surprise, jump scare, or comedic punchline that definitively resolves the core tension.
[08]
The structural pattern this video runs on
Framework
The Inevitable Reveal
A character attempts to prevent the viewer from reaching a promised (and often dreaded) outcome at the end of the video, creating a meta-narrative where the viewer's simple act of watching drives the conflict and tension.
The Alarming Premise
The main character acknowledges the hook and reacts with fear or panic, validating the premise's importance and establishing the central conflict.
The Collaborative Escape Plan
The character breaks the fourth wall, directly addressing the viewer and proposing a simple action (e.g., scrolling away) to collectively avoid the promised outcome.
The Defiance Check
The character reacts with frustration or disbelief when the viewer ignores their plea, confirming the viewer's role in driving the narrative forward and escalating the tension.
The Escalated Barrier
The character proposes a more drastic measure to stop the viewer's progress (e.g., closing the app), demonstrating increased desperation.
The Fourth-Wall Breakdown
The character's composure completely shatters, leading to a highly emotional and direct plea to the viewer, often with exaggerated visual and audio effects to signal peak panic.
The Inevitable Surrender
The character accepts defeat, ceasing their attempts to stop the viewer and physically demonstrating resignation or fear as the end becomes imminent.
The Misleading Conclusion
Upon reaching the end, the character misinterprets the situation and arrives at a logical but incorrect conclusion—often a self-referential or meta-joke—providing a moment of false resolution.
Be prepared! There’s a monster at the end of this!!! 🫣
title · throughout
There is a monster at the end of this video
What? A monster at the end of this video? How could this be? Okay. Listen. If you scroll right now, we will never get to the end of this video. And that is a good thing because there is a monster at the end of it. You did not scroll. Okay. Okay. How about this? Close the app now. We can still avoid the monster if you do your little swipey swipe. Yeah. Yeah. So go ahead. Do your swipey swipe. You do not know what you are doing to me. Please. Please. Please. Please. Oh, we can still prevent this. Oh, oh, no. Oh, no. Would you look at that? We are at the end of the video and the only one here is me. Turns out that I, old furry unlovable Grover, am the monster at the end of this No. Bubba.