@rolo_tony
Instagram · Carousel
@rolo_tony two vastly different realities, one of absolute destruction set against another of what could have, and should have, been. this one’s for the boys to ask what side you would’ve been on #poem #originalpoetry #cornell7 #toxicmasculinity
Performance
Video #43794 · Carousel
[01]
The image displays a poem by Mat Shiley titled 'If you had found a woman unconscious'. It uses a split-column layout to create a bait-and-switch narrative, initially posing a question with sinister undertones and then revealing a compassionate and helpful answer, serving as a piece of social commentary on toxic masculinity.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
If you had found a woman unconscious
Verbal hook · 30%
this one’s for the boys to ask what side you would’ve been on
Visual hook · 15%
The stark, minimalist two-column layout of the poem creates a strong visual pattern interrupt, drawing the eye and creating curiosity about how the separated lines of text relate to each other.
[06]
Steal this for your own video
If you found , what would you do?
[07]
The promise the opener makes, and how the video pays it back
Hook
The Provocative Premise: The narrative opens with a high-stakes, morally charged situation that immediately engages the audience and forces them to form an initial judgment.
Payoff
The Conclusive Inversion: The final phrase is reframed in the most impactful way, completely reversing the narrative's initial dark tone and delivering a powerful statement on character and perspective (e.g., 'to come help me out?').
[08]
The structural pattern this video runs on
Framework
The Parallel Reframe
Creates narrative tension by presenting a series of leading, ambiguous statements and then systematically subverting them with unexpected, positive resolutions. This structure plays on audience assumptions to deliver a powerful message by contrasting a suspected negative reality with an actual positive one.
The First Ambiguous Setup
Presents a phrase with a strong, typically negative, connotation that leads the audience toward a specific assumption (e.g., 'would you have taken advantage').
The First Positive Reframe
Immediately completes the previous phrase in an unexpected way, subverting the negative assumption and reframing the action as positive or responsible (e.g., 'of your CPR training').
The Escalating Ambiguous Setup
Introduces a new, more provocative phrase that builds on the initial tension and further tests the audience's assumptions (e.g., 'would you have taken her to bed').
The Escalating Positive Reframe
Again, subverts the audience's expectation by revealing a wholesome or caring context, amplifying the narrative's core message (e.g., 'put a pillow under her head').
The Final Ambiguous Setup
Presents the most seemingly damning phrase, pushing the audience's negative assumptions to their peak (e.g., 'and texted the group chat “free—”').
two vastly different realities, one of absolute destruction set against another of what could have, and should have, been. this one’s for the boys to ask what side you would’ve been on #poem #originalpoetry #cornell7 #toxicmasculinity
Story Text · photo_0
If you had found a woman unconscious by mat shiley and could do to her whatever you liked would you have taken advantage of your CPR training and lifted her chin to check her pulse. would you have taken her to bed put a pillow under her head and a glass of water on the nightstand and texted the group chat “free— to come help me out?