@newberlinlibrary
Instagram · Skit
@newberlinlibrary A year later, and you can still trust the library to help you find what you need ❤️ Happy one-year anniversary to our viral trust fall video! Thanks for laughing with us, learning with us, and celebrating all the ways libraries bring people together. #trustfall #viralvideo #lovemylibrary #wisconsinlibrary #newberlinpubliclibrary
Performance
Video #43842 · Skit
[01]
A library employee sets up a comedic skit where her colleague attempts a trust fall and she walks away, letting her fall. The first employee then turns to the camera to deliver a message, stating that while you can't trust everyone, you can trust the public library for free access to books, programming, and resources, while the video cuts to the colleague lying on the floor.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
You can't trust everybody.
Visual hook · 65%
A woman performs a trust fall and the other person walks away, causing her to fall backward onto the floor.
[06]
Steal this for your own video
Frame a leaning backward for a trust fall as a steps aside, leaving them to fall; cut to the camera to reveal what you *can* trust: .
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with an ambiguous but intriguing physical action that implies a common social failure (a 'trust fall' about to go wrong), creating immediate curiosity about the context and outcome.
Payoff
The video cuts to a final shot revealing the humorous, negative consequence of the opening action. This serves as a punchline that reinforces the initial problem statement and makes the proposed solution more memorable and appealing.
[08]
The structural pattern this video runs on
Framework
The Trust Fall Pivot
A physical metaphor for a common problem is used as a comedic setup to introduce a universal truth, which is then contrasted with a specific, trustworthy solution. The narrative concludes by revealing the humorous consequence of the initial problem, reinforcing the solution's value.
The Thematic Statement
A character breaks the fourth wall to address the audience, directly stating a relatable, universal problem or truth that contextualizes the opening action.
The Solution Pivot
The narrative pivots from the negative universal problem to a positive, specific alternative, positioning a brand, service, or idea as the reliable exception to the rule.
A year later, and you can still trust the library to help you find what you need ❤️ Happy one-year anniversary to our viral trust fall video! Thanks for laughing with us, learning with us, and celebrating all the ways libraries bring people together. #trustfall #viralvideo #lovemylibrary #wisconsinlibrary #newberlinpubliclibrary
informational · beginning
You can't trust everybody.
informational · middle
But you can trust the New Berlin Public Library
informational · middle
to give you access - for free - to hundreds of books,
informational · middle
great programming, and resources.
You can worst everybody, but you can trust the New York Public Library to give you access for free to hundreds of books, great programming, and resources.