The creator acts as a news anchor, presenting four distinct lifestyle and luxury news stories. He introduces each topic—a Ralph Lauren festival, an Audemars Piguet jewelry launch, a new Amex lounge, and an Equinox resort—while the video cuts to illustrative B-roll footage for each segment, and concludes with a call-to-action for a newsletter.
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This week’s lifestyle news for founders, creatives, and entrepreneurs:
@poloralphlauren has picked Tokyo for the first PoloFest slated for October 23-25. The new concept revolves around a vintage market sorted into four eras of the brand, alongside guest talks and an exhibition on the special bond between Ralph and Japan. Tickets are free and available now.
@audemarspiguet just unveiled Royal Oak Joaillerie in Paris – 19 pieces inspired the Royal Oak’s iconic bracelet – starting from about $58,000. With around 70% of their clients men, it’s a bid for a new kind of buyer, and they’re reportedly already sold out.
@americanexpress has opened their 33rd Centurion Lounge – and the first in mainland Europe – at Amsterdam Schiphol’s non-Schengen gates. It’s nearly 6,000 sq ft with a barista coffee bar and dedicated work areas, around a third the size of the big US lounges.
@equinoxhotels has opened their second property, @equinoxresortamaala at AMAALA on Saudi Arabia’s Red Sea coast. Rooms are engineered for sleep down to the lighting and air, the spa is a recovery circuit of infrared, hyperbaric and contrast therapy – all part of a big bet on Saudi wellness travel.
The Four Freedoms is @theliber’s weekly briefing on the latest in lifestyle – sign up at the link in bio and get the full-length newsletter sent straight to your inbox every weekend.
This week’s episode was filmed at @thechanler in Newport, Rhode Island.
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Transcript
Ralph Lauren announces a polo best, Audemars Piguet launches the jewelry line, Europe finally gets an Amex lounge, and Equinox opens a Saudi biohacking resort. Here's the news you missed this week in the four freedoms. No Ralph Lauren is hosting a hosting a festival, and the first one is in Tokyo. It's called Polo Best, three days of polo culture, an archive exhibition, guest talks, and a vintage market with dealers from all over. Japan has been big on polo and Americana for decades, so Tokyo makes sense here. It all kicks off October 23, and tickets are free with more cities on the way. Audemars Piguet just launched their very first jewelry collection. What they've done is taken the royal oak bracelet and turned it into necklaces, cuffs, and earrings with diamonds, emeralds, and pink sapphires. Getting the inspiration really from seeing clients stack Royal Oak minis like bracelets. For no, there's just 19 pieces ranging from 58,000 up to a few million dollars, but it could be the start of a bigger product line. American Express has finally opened a Centurion Lounge in Mainland Europe at Amsterdam Skip Hall, a buffet, bar, and proper coffee bar in a space the third the size of the big American ones. It's long overdue, but maybe too long. These days, lounge entry is far from a guarantee, and in July, they actually had to cap layover entry at five hours. We'll have to see if it's just a US problem that this one good overcome. Equinox has opened a resort on the Red Sea in Saudi Arabia, but the focus here is health more than travel. From $800, the rooms are circadian optimized, there's a massive gym, and the spa has cryo and hyperbaric oxygen therapy. It's part of Amala, Saudi's $13,600,000,000 development where every resort is all about health, tapping into the trillion dollar wellness travel trend. If you liked this, we send out the full version every Sunday as a newsletter. You can sign up no. The link in bio.
