@zillow
Instagram · 10 Shot
@zillow We're now obsessed with windows in unexpected places 😌 🔗 Link in bio 🤝 Listing c/o: @bonnieglennhomesli, Daniel Gale, Sotheby's International Realty #Zillowing #HouseHunting #HouseTour
@zillow
Instagram · 10 Shot
@zillow We're now obsessed with windows in unexpected places 😌 🔗 Link in bio 🤝 Listing c/o: @bonnieglennhomesli, Daniel Gale, Sotheby's International Realty #Zillowing #HouseHunting #HouseTour
Performance
Video #44473 · 10 Shot
[01]
The creator presents a video tour of a house, showcasing a series of specific architectural and design features through a montage of clips. Each feature, such as the airy floorpan, statement fireplaces, symmetrical entryway, and abundant windows, is introduced with a descriptive text overlay, culminating in the home's seamless connection to nature.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
things about this home that healed us
Visual hook · 25%
A wide establishing shot of a modern house nestled among tall trees with a view of a body of water in the background, creating an immediate sense of peace and aspiration.
[06]
Steal this for your own video
things about that us
[07]
The promise the opener makes, and how the video pays it back
Hook
An introductory statement that frames a collection of items within a compelling emotional or thematic context, promising a tour of features that lead to a specific feeling or outcome (e.g., 'things that healed us').
Payoff
The final item transcends physical attributes to state the ultimate emotional or experiential benefit, directly fulfilling the promise made in the hook and providing a satisfying conclusion.
[08]
The structural pattern this video runs on
Framework
The Emotional Inventory
To present a curated list of features or attributes that collectively support a single, emotionally resonant theme. The list progresses from general qualities to specific, unique details, culminating in the most powerful expression of the core theme.
The Atmosphere Setter
The first item on the list establishes the overall mood and a broad, foundational quality that supports the central theme (e.g., an 'airy floorpan' supports 'healing').
The Architectural Anchors
Showcases significant, tangible features that ground the space and add character, serving as concrete proof of the theme's validity.
The Design Philosophy
Highlights a recurring design choice or motif that demonstrates intentionality and reinforces the core theme throughout the subject (e.g., 'windows wherever possible').
The Personality Quirk
Reveals a charming, unique, or unexpected detail that gives the subject personality and makes it memorable.
The 'Wow' Factor
Presents a particularly impressive or unusual combination of features that serves as a high point in the list and demonstrates exceptional qualities.
The Functional Purpose
Shifts focus from aesthetic features to how the space enables a desired activity or lifestyle, connecting design to function.
We're now obsessed with windows in unexpected places 😌 🔗 Link in bio 🤝 Listing c/o: @bonnieglennhomesli, Daniel Gale, Sotheby's International Realty #Zillowing #HouseHunting #HouseTour
title · beginning
things about this home that healed us
contextual · beginning
this light and airy floorpan
contextual · beginning
statement fireplaces
contextual · middle
the symmetry of this entryway
contextual · middle
windows wherever possible
contextual · middle
this cutie oven nook
contextual · middle
sunken living room AND spiral staircase combo
contextual · end
space to play
contextual · end
and a seamless connection to nature