Viral Hooks
Trending short videosTour of a secret DIY course
R

@reportermatt

Instagram · Vlog

@reportermatt Putting with a Potential President. . Huge thanks to @verminsupremeofficial for granting me such rare access to the compound. . #Massachusetts #NewEngland #Boston #NorthShoreMA #SouthShoreMA Cape Cod Cape Ann South Coast Metrowest MA Minigolf Putt-Putt

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The edit1 shot · 11 text
Shots Text2:55

Performance

Views
588.3K
Likes
58.6K
Comments
408
Engagement
10%
Outlier
555.5×
Length · 9 Oct 2026
2:55

Video #44479 · Vlog

Tour of a secret DIY coursefrom @reportermatt

[01]

Overview

A reporter provides a tour of a secret, handmade mini-golf course located in the woods of Massachusetts. He introduces the course's eccentric creator, an "anarchist pirate," shows off the quirky, DIY obstacles and security features, and plays a few holes while narrating the unique experience.

[02]

Simple outline

  1. 1Reveal secret location
  2. 2Introduce eccentric guide
  3. 3Showcase world's unique rules
  4. 4Issue an implied challenge

[03]

Related videos

[04]

Classification

Format
Concepts
Location ShowcaseCharacter Profile
Elements
VoiceoverText OverlayB-Roll CutawayJump CutImage Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

Deep in the woods of Massachusetts

Verbal hook

Deep in the woods of Massachusetts is a secret DIY mini golf course.

Visual hook

A man with a long white beard and a pirate hat plays mini-golf in a cluttered, handmade course set in a forest.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold declaration of a secret, exclusive, or unusual place, immediately establishing intrigue and a sense of discovery.

Payoff

The Implied Challenge. Conclude with a statement that acts as a call to action or a challenge to the viewer, implying a future interaction and leaving them in a state of anticipation for what happens next.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Secret World Tour

Introduce a hidden or exclusive location/concept by filtering it through the lens of an eccentric guide who embodies its unique rules and spirit, creating a sense of insider access and intrigue.

  1. 1

    The Information Gatekeep

    Create a sense of exclusivity and increase perceived value by explicitly stating that access or information is restricted, paradoxically making the viewer want to see more.

  2. 2

    The Eccentric Guide Introduction

    Introduce a quirky, memorable character who serves as the gatekeeper or guide to this secret world, making the journey personal and unpredictable.

  3. 3

    The Character Vignette

    Demonstrate the guide's unique personality through a short, specific, and often humorous action or line of dialogue that embodies the spirit of the location.

  4. 4

    The Absurdist Rulebook

    Reveal the unique, often illogical or humorous, rules, customs, or features of the world, deepening the lore and making it feel more distinct and authentic.

Themes

  • Creativity
  • Eccentricity
  • Hidden Gems
  • Local Culture

Techniques

  • Handheld camera
  • Voiceover narration
  • On-location reporting

Trends

  • Discovering hidden spots
  • Local interest stories

Post caption

Putting with a Potential President. . Huge thanks to @verminsupremeofficial for granting me such rare access to the compound. . #Massachusetts #NewEngland #Boston #NorthShoreMA #SouthShoreMA Cape Cod Cape Ann South Coast Metrowest MA Minigolf Putt-Putt

Text overlays

  • contextual · beginning

    Deep in the woods of Massachusetts

  • contextual · beginning

    is a secret DIY mini golf course.

  • narrative · beginning

    and you're gonna hate me

  • narrative · beginning

    right now, but

  • narrative · beginning

    I can't tell you where it is.

  • narrative · middle

    But I will say it's down a long path,

  • narrative · middle

    and you'll need to follow this anarchist pirate.

  • narrative · middle

    But before we get to him,

  • narrative · middle

    you should know that this course takes security very seriously.

  • narrative · middle

    And if you do happen to stumble across it, grab a putter.

  • narrative · middle

    because he's gonna make you play

Transcript

Deep in the woods of Massachusetts is a secret DIY mini golf course. Yo. And you're gonna hate me right no, but I can't tell you where it is. Oh. Okay. Okay. Best I will say it's down a long path and you'll need to follow this anarchist pirate. Of course, you must address the ball. Hello, ball. But before we get to him, you should know that this course takes security very seriously. Better better pay attention to this sign there, bucko. And if you do happen to stumble across it, grab a better. That's how you know it's good. Because he's gonna make

Tour of a secret DIY course | Viral Hooks