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Trending short videosGhost friends on a foggy roadtrip
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@nationalparkservice

Instagram · Carousel

@nationalparkservice No feet. We warned about the flip flops. Fall at Crater Lake National Park can be feeting, err, fleeting? And, frankly, a little ghostly. There’s an island in the middle of the lake called Phantom Ship, because apparently one spooky thing wasn’t enough. Just as quick as fall arrives, the temps tend to drop, a fog rolls in, and before you can say the name of a certain ghost with the striped suit three times, it’s showtime! Oops! We meant…winter! Either way, it can be a boo-tiful experience! Enjoy. Sorry for the last pun. We must express ourselves! #SpookySeason NPS Photos

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Performance

Views
3.2M
Likes
214.2K
Comments
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Engagement
6.7%
Outlier
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Video #44607 · Carousel

Ghost friends on a foggy roadtripfrom @nationalparkservice

[01]

Overview

This is a two-photo carousel post showing a group of people dressed as ghosts (white sheets, hats, sunglasses) at a scenic viewpoint overlooking a foggy Crater Lake. The first image shows five ghosts standing together, while the second shows four from behind looking out at the view. The post's purpose is to create a fun, whimsical, and seasonal piece of content related to the location.

[03]

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[04]

Classification

Format
Carousel
Concepts
Vibe ShowcaseLocation Showcase
Elements
Scale Contrast
Account
Brand
Topics
TravelOutdoor LifestyleTravel DestinationPhotography

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook

No feet.

Visual hook

The surreal and humorous sight of people dressed in classic ghost costumes, complete with hats and sunglasses, posing at a majestic, foggy mountain overlook. The juxtaposition of the playful, spooky figures against the grand natural landscape creates an immediate and unexpected visual hook.

Themes

  • humor
  • spooky season
  • adventure
  • friendship

Techniques

  • thematic costuming
  • environmental portraiture
  • natural light photography

Trends

  • ghost photoshoot trend

Post caption

No feet. We warned about the flip flops. Fall at Crater Lake National Park can be feeting, err, fleeting? And, frankly, a little ghostly. There’s an island in the middle of the lake called Phantom Ship, because apparently one spooky thing wasn’t enough. Just as quick as fall arrives, the temps tend to drop, a fog rolls in, and before you can say the name of a certain ghost with the striped suit three times, it’s showtime! Oops! We meant…winter! Either way, it can be a boo-tiful experience! Enjoy. Sorry for the last pun. We must express ourselves! #SpookySeason NPS Photos

Ghost friends on a foggy roadtrip | Viral Hooks