Viral Hooks
Trending short videosChoosing between two concert outfits
M

@mikaylanogueira

TikTok · Speaker address

@mikaylanogueira I LOVE THIS OUTFIT OMG 😭😭😭 #greyday2025 #greyday #OOTD #g59

View original on TikTok

The edit1 shot · 0 text
Shots1:55

Performance

Views
3.2M
Likes
285.1K
Comments
4.1K
Engagement
9.1%
Outlier
2.5×
Length · 24 Sept 2025
1:55

Video #4485 · Speaker address

Choosing between two concert outfitsfrom @mikaylanogueira

[01]

Overview

The creator, wearing dramatic gothic makeup, poses the question of what to wear to a screamo rap concert. She presents two distinct outfit options: a casual look with dark wash jeans and a tank top, and a dressier look with a black mini skirt and corset top. After trying on and evaluating both, she definitively chooses the second outfit, accessorizing it with tights, a choker, knee-high boots, and a leather jacket to complete the final look.

[02]

Simple outline

  1. 1State niche problem
  2. 2Present safe option
  3. 3Present ambitious option
  4. 4Add a final element
  5. 5Declare definitive winner

[03]

Related videos

[04]

Classification

Concepts
ShowcaseInspo Lookbook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

This is kinda niche, but what does someone wear to a screamo rap concert with gothic makeup on?

Visual hook · 65%

The creator is shown with dramatic, full-face gothic makeup, including heavy black and white eyeshadow, sharp winged eyeliner, and black lipstick, which immediately establishes the video's aesthetic.

[06]

Hook template

Steal this for your own video

Open on a tight, full-face reveal of [bold transformation detail] before showing how it pairs with [event or occasion look].

  • — Open on a tight, full-face reveal of dramatic bridal eyeliner before showing how it pairs with a courthouse wedding look.
  • — Open on a tight, full-face reveal of mud-covered trail-running gear before showing how it pairs with a mountain race look.
  • — Open on a tight, full-face reveal of a freshly iced galaxy cake before showing how it pairs with a birthday party dessert table.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Posing a highly specific, niche question that establishes a relatable problem for a target subculture, immediately followed by a statement of vulnerability.

Payoff

An emphatic and decisive declaration of the winner, invalidating the initial option and solidifying the final choice as the ultimate solution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Ascending Choice

A comparative evaluation between a 'safe' baseline option and a 'risky' but potentially superior alternative, culminating in a definitive choice that is then perfected with a final addition.

  1. 1

    The Credibility Clause

    The creator establishes their experience or authority on the subject, justifying their attempt to solve the problem.

  2. 2

    The Binary Gauntlet

    The creator frames the video as a direct comparison between two distinct options and invites the audience to judge.

  3. 3

    Option A: The Satisfactory Baseline

    The first, 'safer' option is presented and validated as a good, viable solution, setting a benchmark for what follows.

  4. 4

    Option B: The Ambitious Contender

    The second, 'riskier' option is introduced and immediately positioned as a better fit for the intangible 'vibe' or goal.

  5. 5

    The Turning Point

    The creator expresses a clear and enthusiastic preference for the second option, signaling the moment of decision.

  6. 6

    The 'Plus One' Escalation

    To elevate the winning option from great to perfect, a final complementary element is introduced and added.

  7. 7

    The Final Reveal

    The completed, perfected choice is shown, accompanied by the creator's peak emotional reaction, serving as the climax.

Themes

  • Self-expression
  • Fashion
  • Gothic aesthetic
  • Decision making

Techniques

  • Direct address
  • Comparative showcase

Trends

  • Get Ready With Me (GRWM)
  • Outfit of the Day (OOTD)

Post caption

I LOVE THIS OUTFIT OMG 😭😭😭 #greyday2025 #greyday #OOTD #g59

Transcript

This is kinda niche, but what does someone wear to a screamo rap concert with gothic makeup on? Wondering if I'm out of my comfort zone? I am. I go to gray day every year for the last five years, and I love playing around with, like, the makeup aesthetic and the outfits. I have two entirely different outfit options. One is more casual. One is more dressy. You tell me which. Offit one, I have these Dakwash Abercrombie jeans and this really cool diesel top. And for the shoes, these black chunky boots. So take a mental note that this is option one. I really like this option. I mean, I think it looks really bad with the best, and it's comfortable. But I always have to try an option that is not so comfortable. Second option is this skirt with these really cool sides and then a corset top. For this one, I added a choker and some tights. And, guys, I don't know. I kind of already like this one better. I feel like it fits the vibe so much more. Guys, I think this is it. This skirt is so cool, and I'm gonna add boots. Why is this actually so good? I could be this aesthetic, like, if I really wanted to. I love this aesthetic. It's so much worse. And you wanna worst black, which I don't wear black a lot, but I do love this aesthetic. Oh my god. This is so freaking cool with the glam. Shut up. I'm not kidding. Anyone who does this aesthetic, like, legit for real, you're a fucking badass. You're a fuck so I figured if I get cold, I could try putting a leather jacket on top. See what this looks like. Oh my god, dude. Like, shut up. This is fucking sick. Oh my god. Can we just pretend that the first outfit didn't exist? Okay? Because this is this is the fit. This is the fit.

Choosing between two concert outfits | Viral Hooks